Critical factors of WAP services adoption: an empirical study

Hung, Shin Yuan; Ku, Cheng-Yuan; Chang, Chia Ming

doi:10.1016/s1567-4223(03)00008-5

Cited by 388 publications

(230 citation statements)

References 28 publications

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“…The concept of the subjective norm has received much attention in attitude and adoption research. For instance, subjective norms have been identified as an important determinant in explaining adoption of a wide array of technologies such as workplace computer systems (Venkatesh & Davis, 2000), computer resource centers (Taylor & Todd, 1995) and mobile WAP-services (Hung, Ku, & Chang, 2003). Norms are believed to be particularly important to young users of mobile phones.…”

Section: Subjective Normsmentioning

confidence: 99%

“This is who i am”: Identity expressiveness and the theory of planned behavior

Thorbjørnsen

Pedersen

Nysveen

2007

Psychology and Marketing

150

143

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This paper explores the role of self identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB), including a wider array of identity and social influences, is developed and tested. As hypothesized, self identity expressiveness and social identity expressiveness prove to be significant determinants of intentions to use. Moreover, the extended TPB model explains 62% of the variance in usage intentions. The paper also investigates the relationship between self identity expressiveness and attitude and between social identity expressiveness and subjective norm. The study results indicate that the concept of subjective norm alone is insufficient to capture the rich universe of identity and social influences driving behavioral intentions. Implications for marketing managers and scholars are discussed.

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Section: Subjective Normsmentioning

confidence: 99%

“This is who i am”: Identity expressiveness and the theory of planned behavior

Thorbjørnsen

Pedersen

Nysveen

2007

Psychology and Marketing

150

143

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“…Corporate Web sites often serve as the primary point of contact, asking consumers for permission to receive SMS and participate in campaigns. Past research has shown that personal innovativeness increases the rate of adoption of mobile services [15]. Given their familiarity with interactive technologies, acceptance of mobile marketing campaigns should be higher among Web users than among the overall population.…”

Section: Corporate Web Sites Reflecting Mobile Marketing Trendsmentioning

confidence: 99%

“…For the services, this aggregation suggests that industries have either failed to embrace these services (WAP), or that their development is in its infancy (MMS). Envisioned as a standard for small portable devices, WAP struggles for market share due to slow connection speeds and high service costs [15].…”

Section: Correspondence Analysismentioning

confidence: 99%

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Diffusion and success factors of mobile marketing

Scharl

Dickinger

Murphy

2005

Electronic Commerce Research and Applications

367

200

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Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content analysis explores the diffusion of SMS technology and sheds light on mobile marketing campaigns of large multinational organizations. Combining a literature review with results from the qualitative survey leads to a conceptual model of successful SMS advertising. The paper closes with future research avenues for this emerging marke ting tool.

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“…As Davis (1993) recommends, general survey research is usually the most desirable approach for studying decisions among individuals. However, although some excellent conceptualisations exist (e.g., Barnes, 2002;Lu et al, 2003;Siau & Shen, 2003), until now there has been little empirical knowledge of m-commerce adoption (e.g., Hung et al, 2003).…”

Section: Discussionmentioning

confidence: 99%

Lessons learned from i-mode: What makes consumers click wireless banner ads?

Okazaki

2007

Computers in Human Behavior

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This paper attempts to propose a structural model that integrates various factors influencing atti-tude towards wireless banner ads and intention to access them. This model is applied to empirical data of Japanese mobile users sampled in the greater Tokyo area. First, structural equation model-ling is used to test the baseline model. The results show that the model explains mobile users' perceptual antecedents and consequences well, with all structural paths statistically significant. Second, in the attempt to identify different mobile user groups, a probabilistic cluster analysis is performed. This results in three-cluster groups, consisting of (1) housewives and parttimers, (2) mid-dle-aged white-collar workers and professionals, and (3) students and ''parasite singles''. Finally, multigroup analysis is used to examine whether the model operates invariantly across the three-clus-ter groups. The results indicate significant differences in the paths associated with consumer innova-tiveness and perceived entertainment between the groups. In closing, managerial implications and future research directions are discussed, while important limitations are recognised.

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Critical factors of WAP services adoption: an empirical study

Cited by 388 publications

References 28 publications

“This is who i am”: Identity expressiveness and the theory of planned behavior

“This is who i am”: Identity expressiveness and the theory of planned behavior

Diffusion and success factors of mobile marketing

Lessons learned from i-mode: What makes consumers click wireless banner ads?

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