Critical Analysis of the Influence of Organizational Citizenship Behavior on Turnover Intentions of Generation Y Employees in it Firms in India

Abstract

Purpose-This research study has sought to assess the importance of organizational citizenship behavior to enhance the retention rate of the Generation Y employees of the Indian IT firm. The research study has provided a holistic viewpoint regarding the way the implementation of OCB can assist an IT firm to motivate their employees to provide their maximum efficiency towards the success of an organization. In addition, the research study has also demonstrated the characteristics of Gen Y IT professionals as well as the connection among OCB and GEN Y IT professionals. Design/methodology/approach-This study has collected all the data from the conduction of primary quantitative data collection method which has assisted the researcher to gather the essential data from the responses from the GEN Y IT professionals. In addition, the inclusion of random sampling technique and measurement technique has assisted the researcher to conduct the research in a succinct way. However, 100 employees have been selected from Indian IT background, which has aided the researcher to gain factual data regarding the purpose of this research study. Findings-Though analyzing the result the researcher has gained several beneficial factors that can reduce the intention of turnover of the GEN Y IT professionals. Furthermore, the result of this research study has supported the researcher to measure the organizational strategies that may reduce the employee turnover ratio of an organization.Research limitations/implications-Due to the pandemic situation of covid-19 situation, face-to-face interviews are not taken and there is also a lack of secondary resources.

Corporate Social Responsibility and Creative Performance: The Effect of Job Satisfaction and Organizational Citizenship Behavior

“…Positive employee perceptions of socially responsible activities undertaken by an organization would reflect positively on the organization, as it would result in increased motivation, such as through employee satisfaction with the work environment they work in, and employees feeling a sense of accomplishment when from their jobs As well, this would increase the extent to which employees assist each other in their duties and suggest new ways to achieve goals or objectives. This is of significance to the organization as it improves organizational performance (Jahagirdar & Bankar, 2022).…”