“…Most research on social media and crisis communication focuses on how people respond to organizations’ crisis response strategies delivered through different mediums using experiments (Austin et al, 2012; Kim & Cameron, 2011; Liu et al, 2016). Amid the emerging information and communication technologies and increasingly interconnected social media users, scholars have begun to study how influential content creators, including both organizations and individuals, strategically frame an actual crisis on social media (Gerken & van der Meer, 2019; van der Meer, 2018). However, many studies are based on a single case of crisis (Cheng & Cameron, 2018), such as a hurricane or a corporate crisis (Jin, 2020; Lachlan et al, 2016; Mak & Song, 2019), which largely limits the ecological validity of the findings.…”