2022
DOI: 10.1177/08944393211073746
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A Multilevel Perspective to Social Media Influentials’ Frame Building Across Crises

Abstract: Social media influentials play key roles in information creation and impact people’s crisis interpretations and behavioral intentions. Applying a multilevel perspective, this study examined how various social media influentials’ frame building was affected by crisis clusters and message characteristics. Social media influentials’ tweets were extracted from over a million tweets from eight crises. A random sample of 2,000 tweets was analyzed by content analysis. The results showed that social media influentials… Show more

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