“…The instrument was designed to test traditional measures of the dimensions of trustworthiness and expertise, but also to include features of the current digital environment. Those items were: reputation (Choi & Stvilia, 2015;Fogg, Soohoo, Danielson, Marable et al, 2003;Metzger, Flanagin & Medders, 2010); currency of information (Choi & Stvilia, 2015;Stanford, Tauber, Fogg et al, 2002); affinity with the editorial line (Melican & Dixon, 2008;Meyers, 1988;Metzger, Hartsell & Flanagin, 2015;Roses & Gómez-Calderón, 2015); analysis, context, citation of sources (Llamero, 2011); links to primary sources (Stanford, Tauber, Fogg et al, 2002); inclusion of participatory spaces for audiences (Llamero, 2011). Results of the examination of these items were employed to test the following hypothesis: H1: A positive opinion about the credibility of news media is conditioned by engagement of the audience and by the demographic variables of age, gender and size of the population of residence.…”