Creative processing of internet language: Novel N400 and LPC

Qingbai, Zhao; Wei, Ke; Biao, Tong; Zhi-jin, Zhou; Zongkui, Zhou

doi:10.3724/sp.j.1041.2017.00143

Cited by 7 publications

(13 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To some extent, the results of this study supplemented the findings of Qingbai et al (2017) that when processing a netspeak word in one sentence, the participants used more cognitive resources, regardless of the semantic consistency between the netspeak word and sentence. They speculated that this might be because the participants did not automatically process the netspeak words.…”

Section: Discussionsupporting

confidence: 67%

“…They found that for both net-speak language and standard language, a more negative N400 component was induced in the incongruity condition, but this N400 component was characterized by a delayed peak latency and an extended duration in net-speak compared with standard language. Qingbai et al (2017) suggested that these results reflected the participants' relatively low fluency in the use of net-speak and implied the continuation of semantic cognitive conflict. In the semantic congruity condition, net-speak words elicited a more negative novel N400 and a more positive late component (LPC) than standard words.…”

Section: Introductionmentioning

confidence: 91%

“…Although a recent study (Zhang et al, 2019) suggested that the use of net-speak enhanced creative problem solving, few studies have paid close attention to the relationship between net-speak experience and the processing of conventional Chinese words. Qingbai et al (2017) used the classical semantic incongruity paradigm and ERP technology to explore the semantic processing of Chinese net-speak words by taking sentences as the unit of study. They found that for both net-speak language and standard language, a more negative N400 component was induced in the incongruity condition, but this N400 component was characterized by a delayed peak latency and an extended duration in net-speak compared with standard language.…”

Section: Introductionmentioning

confidence: 99%

“…The novel N400 reflected the recognition of the novel semantic information of net-speak words, while the LPC reflected semantic integration and novel semantic association. Qingbai et al (2017) explained that the result was due to the fact that the participants had some familiarity with net-speak words, but net-speak words were not processed automatically. Although this study suggests that more cognitive resources are needed for the semantic processing of net-speak words, it is difficult to directly explain whether this cognitive cost is caused by the lack of experience with net-speak or the competition between the traditional meaning and net-speak meaning of dual semantic net-speak words.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Does Net-Speak Experience Interfere With the Processing of Standard Words? Evidence From Net-Speak Word Recognition and Semantic Decisions

2020

View full text Add to dashboard Cite

The relationship between Chinese net-speak use and traditional literacy has rarely been discussed in the literature. In this study, we conducted two experiments to explore the effects of net-speak experience on word recognition and semantic decisions. A sample of senior middle school students was divided into a high-experience group and a low-experience group according to the students' net-speak experience, and the Go/No-Go task (Experiment 1) was adopted to investigate the differences between the two groups in the recognition of pure net-speak words and standard words. The results showed that the response time (RT) of participants was longer for pure net-speak word recognition than for standard word recognition. In addition, for both types of words, the recognition RT of participants in the high-experience group was shorter than that of participants in the low-experience group, but the accuracy (ACC) of pure net-speak word recognition was higher. Taking dual semantic net-speak words with both net-speak meaning and traditional meaning as priming stimuli and standard words related to the two meanings as targets, a semantic decision task (Experiment 2) was used to explore the differences between the two groups in judgments of the semantic relationship between the target words and priming words. The results showed that the decision ACC of participants in the high-experience group for both kinds of meaning-related words was significantly higher than that of participants in the low-experience group. The decision RT of participants in the high-experience group was slightly shorter for netspeak meaning-related words than traditional meaning-related words. The decision RT and ACC of participants in the low-experience group for both kinds of meaning-related words were equivalent. This shows that for Chinese teenagers, net-speak use may not disturb the processing of standard words; on the contrary, it may enhance processing.

show abstract

Section: Discussionsupporting

confidence: 67%

Section: Introductionmentioning

confidence: 91%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Does Net-Speak Experience Interfere With the Processing of Standard Words? Evidence From Net-Speak Word Recognition and Semantic Decisions

2020

View full text Add to dashboard Cite

show abstract

“…In our previous study, we observed that compared with advertisements that used SL, those that used internet slang attracted more attention (Liu et al., 2017). Furthermore, electroencephalography studies have demonstrated that the cognitive processing of internet slang yields a significant N400 component and may involve creative thinking (Zhao et al., 2017).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising

et al. 2019

View full text Add to dashboard Cite

Internet slang is a new language with innovative and novel characteristics, and its use can be considered a form of creative advertising. Embedding internet slang into advertisements can thus enhance their creative quality and increase the attention paid to them. In this study, we examined the effect of the characteristics of internet slang on attention to advertisements, brand awareness, product evaluation, and attitudes toward advertising by conducting two empirical studies, one utilizing eye-tracking experiments and the other utilizing questionnaires. We found that using internet slang in advertising significantly increased audience attention compared with standard language but did not necessarily improve product evaluation and brand awareness for various types of goods. We discovered code-switching effects of psycholinguistics existed in standard language and its variant (internet slang). Our findings can guide advertisers in selecting the embedded language that can be effective in achieving their desired advertising effect. Our findings also indicate that the excessive use of internet slang may have a negative effect on brand and product evaluation.

show abstract

Dynamic cognitive processes of text-picture integration revealed by event-related potentials

Chen

Zhang

et al. 2020

Brain Research

View full text Add to dashboard Cite

Creative processing of internet language: Novel N400 and LPC

Cited by 7 publications

References 0 publications

Does Net-Speak Experience Interfere With the Processing of Standard Words? Evidence From Net-Speak Word Recognition and Semantic Decisions

Does Net-Speak Experience Interfere With the Processing of Standard Words? Evidence From Net-Speak Word Recognition and Semantic Decisions

Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising

Dynamic cognitive processes of text-picture integration revealed by event-related potentials

Contact Info

Product

Resources

About