Creative Economy Development Efforts in Culinary Business

Putra, Arif Rachman; Ernawati, Ernawati; Jahroni, Jahroni; Anjanarko, Tri Seno; Retnowati, Eli

doi:10.56348/jos3.v2i1.17

Cited by 6 publications

(6 citation statements)

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“…The culinary business is not only relatively easy to run but is also felt to provide quite large profits for business people. [5] As long as you pursue it well, the culinary business will quickly return on investment, because culinary is a basic human need that is consumed every day. Meanwhile, the motivation at the end is that the culinary business is not only to satisfy stomach needs but also to pamper the audience with various kinds of dishes served with the experience gained while being served.…”

Section: Literature Review 21 Culinary Businessmentioning

confidence: 99%

How Micro Scale Culinary Business Doing Financial Management?

Herwiyanti,

Irianto,

Warsidi

2023

GRRBE

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Culinary is always an interesting thing for everyone to talk about. Therefore, it is not surprising that the culinary business is increasingly diverse, not only in terms of menu variants, but also in terms of presentation, price and experience of enjoying it. Along with the strengthening of the existence of tourist villages in Indonesia, the culinary business is also increasingly developing, from micro to large scale. Karangsalam Village, an area located in Baturraden, Banyumas Regency, is one that has been designated as a tourist village. As a tourist village, Karangsalam Village has natural beauty which is very suitable for business development, especially culinary businesses. The fact that the culinary business continues to develop over time is certainly something that needs further research. Like business in general, of course the culinary business requires good management methods. In particular, financial management is an important thing to highlight, because it is no longer a secret that finances are often the main factor considered in developing a business. It is known that the culinary business in Karangsalam Village is still on a micro scale, with very simple financial records and traditional financial management.

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Section: Literature Review 21 Culinary Businessmentioning

confidence: 99%

How Micro Scale Culinary Business Doing Financial Management?

Herwiyanti,

Irianto,

Warsidi

2023

GRRBE

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“…Selain memiliki kelemahan, UMKM juga sangat terpengaruh oleh teknologi informasi (Hania, 2020). Teknologi yang telah berkembang dapat memberikan dampak positif bagi UMKM (Mardikaningsih et al, 2015;Putra et al, 2022). Kemajuan teknologi yang pesat membantu mewujudkan UMKM yang berkembang (Djaelani & Putra, 2021;.…”

Section: Pendahuluanunclassified

Pengembangan Keunggulan Kompetitif Umkm Melalui Strategi Orientasi Pasar Dan Inovasi Produk

Ernawati

Mardikaningsih

Darmawan

et al. 2022

JIKK

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Setiap perusahaan yang berada dalam suatu industri dan menghadapi persaingan harus memiliki keunggulan kompetitif. Hal ini mutlak diperlukan tidak hanya bagi perusahaan besar tetapi juga perusahaan kecil dan menengah untuk menjamin kelangsungan usaha. Bisnis akan terus berjalan jika perusahaan berhasil menciptakan keunggulan bersaing. Ini adalah kunci penting untuk memenangkan persaingan. Studi ini berusaha mengamati peran kedua strategi tersebut dalam membentuk keunggulan bersaing. Kajian difokuskan pada UMKM alas kaki di Desa Wedoro, Sidoarjo, Kecamatan Waru, Kabupaten Sidoarjo. Dengan melibatkan beberapa pengusaha alas kaki sebagai sumber informasi untuk mencapai temuan penelitian ini. Berdasarkan hasil pengolahan data diketahui bahwa orientasi pasar dan inovasi produk memiliki peran yang nyata dalam membentuk keunggulan kompetitif.

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“…As a result, the competition in the culinary industry has become even more intense, providing consumers with a wider range of choices. This increased competition has made consumers more discerning in their purchasing decisions, as they seek products that truly satisfy their needs (Putra et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Price and Promotion on Purchasing Decisions at Culinary Businesses in Amali District, Bone Regency

Sudarmi,

Maulana

et al. 2024

MARGINAL

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Micro, small, and medium enterprises (MSMEs) have experienced rapid growth in Indonesia, leading to a need for development in various sectors such as culinary businesses. A study was undertaken to investigate the impact of Price and Promotion on Purchasing Decisions in culinary establishments in Amali District, Bone Regency. To investigate this relationship, the researchers utilized a quantitative approach, employing a survey method. The data for the study was collected from 139 culinary consumers through questionnaires. The target population for this study was the buyers at culinary establishments in Amali District, Bone Regency. Data analysis consisted of descriptive data analysis and inferential statistics. The findings of the study were quite intriguing. It was discovered that both Price and Promotion have a positive and significant influence on Purchasing Decisions in culinary businesses in Amali District, Bone Regency. This implies that when consumers perceive a reasonable price for the culinary products or services offered and are exposed to effective promotional strategies, they are more likely to make purchasing decisions in favor of these businesses. These findings have important implications for the culinary business owners in Amali District, Bone Regency. They need to carefully consider their pricing strategies and promotional activities to attract and influence customers. By setting competitive and reasonable prices, businesses can enhance their appeal to consumers. Furthermore, implementing effective promotional techniques such as advertising, discounts, and loyalty programs can significantly impact consumer behavior and increase sales.

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Creative Economy Development Efforts in Culinary Business

Cited by 6 publications

References 0 publications

How Micro Scale Culinary Business Doing Financial Management?

How Micro Scale Culinary Business Doing Financial Management?

Pengembangan Keunggulan Kompetitif Umkm Melalui Strategi Orientasi Pasar Dan Inovasi Produk

The Effect of Price and Promotion on Purchasing Decisions at Culinary Businesses in Amali District, Bone Regency

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