Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

Rubio, Natalia; Villaseñor, Nieves; Yagüe, María Jesús

doi:10.1016/j.jretconser.2016.07.014

Cited by 88 publications

(70 citation statements)

References 86 publications

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“…Studying customer's loyalty using a composite approach is regarded as a recommended procedure in order to provide reliable understanding and implications. A composite measurement of loyalty has been applied in several business fields, such as, online tourism products (Ruiz-Mafe et al, 2016), casino services (Prentice and Wong, 2016), bike traveling behaviors (Han et al, 2017), motor dealership brands (Nyadzayo and Khajehzadeh, 2016), golf tourism (Wu and Ai, 2016), online shopping (Chen et al, 2016), and fashion retailing (Stathopoulou and Balabanis, 2016).…”

Section: Types Of Loyaltymentioning

confidence: 99%

“…Bilgihan, 2016;Bilgihan et al, 2016;El-Adly and Eid, 2016;Han et al, 2017;Kwenye and Freimund, 2016;Nyadzayo and Khajehzadeh, 2016;Prentice and Wong, 2016;Zhang et al, 2016), research moderators (e.g. Ipek et al, 2016;Nyadzayo and Khajehzadeh, 2016;Rubio et al, 2016;Saleem etal., 2016), and loyalty consequences (e.g. Casidy and Wymer, 2016;Castaldo etal., 2016;Srivastava and Kaul, 2016).…”

Section: Categories Of Loyalty Antecedents and Consequencesmentioning

confidence: 99%

“…In this regard, marketing researchers keep presenting loyalty models to effectively understand the formation of customer's loyalty. A recent review of loyalty studies shows that researchers have been advised to investigate specific variables as important determining factors, such as, trust Bilgihan et al, 2016;Calisir et al, 2016;Izogo, 2016;Maggioni, 2016;Thaichon and Jebarajakirthy, 2016), customer's satisfaction (Akroush et al, 2016;Bilgihan et al, 2016;Chen et al, 2016;El-Adly and Eid, 2016;Izogo, 2016;Thaichon and Jebarajakirthy, 2016), emotions (Campón-Cerro et al, 2016), enjoyment (Lee and Wong, 2016), word of mouth (Calisir et al, 2016), customer involvement , customer commitment (Bilgihan et al, 2016;Silva and Goncalves, 2016), perceived service quality (Izogo, 2016;Rubio et al, 2016), perceived value (Calisir et al, 2016;Chen et al, 2016;El-Adly and Eid, 2016;Lee and Wong, 2016), benefits (Pinkus et al, 2016), brand reputation (Silva and Goncalves, 2016), brand image (Izogo, 2016), destination image (Kwenye and Freimund, 2016), perceived risk (Chen et al, 2016), switching costs (Bilgihan et al, 2016;Silva and Goncalves, 2016), CRM (Nyadzayo and Khajehzadeh, 2016), commercial ads and buyer-seller relationship (Wu and Lin, 2016), habits (Bilgihan et al, 2016), religiosity (Abu-Alhaija et al, 2017;Kasuma et al, 2016), and religious orientation (Abu-Alhaija et al, 2017). More importantly, recent scholars have been advised to integrate these loyalty antecedents into future proposed models to examine their imp...…”

Section: Antecedents Of Customer's Loyaltymentioning

confidence: 99%

“…Most marketing studies relied on cross-sectional data in studying customer's loyalty (e.g. Akroush et al, 2016;Cong, 2016;Han et al, 2017;Izogo, 2016;Lee, 2016;Prentice and Wong, 2016;Ruiz-Mafe et al, 2016;Saleem et al, 2016;Su et al, 2016;Thaichon and Jebarajakirthy, 2016;Tsiotsou, 2016;Yarmen et al, 2016;Zhang et al, 2016). On the other hand, recent loyalty studies advised future scholars to use longitudinal research designs to provide a better understanding of customer's loyalty and its determining factors (e.g.…”

Section: Research Designsmentioning

confidence: 99%

See 3 more Smart Citations

Determinants of Customer Loyalty: A Review and Future Directions

Abu-Alhaija¹,

Yusof²,

Hashim³

et al. 2018

Aust. J. Basic & Appl. Sci.

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Customer's loyalty is received a great marketing attention (Wu and Ai, 2016)since its implications can not be overstated for modern businesses. In fact, customer's loyalty is regarded as a long-term asset (Kandampully et al., 2015), and a key business outcome (Ali et al., 2016; Kim et al., 2016). Having loyal customers is a required option for various companies based on its important role in creating sustainable competitive advantages (Wu and Ai, 2016). Marketing practitioners are also motivated to develop loyal customers towards their businesses as a central condition for the market success (Kandampully et al., 2015).Saturated markets motivate companies to re-focus on customer's loyalty to preserve their loyal customers (Kim et al., 2016). Loyal customers are considered essential for various service providers in competitive markets(Ali et al., 2016; El-Adly and Eid, 2016; Wu and Ai, 2016), as they would recommend their preferred products to other customers in the market place (Kim et al., 2016). Customer's loyalty leads to several economic benefits (Murali etal., 2016), such as, price premium (Kim et al., 2016),cost reduction (Murali et al., 2016), and additional sales revenue. Studying customer's loyalty is a vital research attempt due to its increasing significance for global companies (Haryanto et al., 2016). Marketing scholars have presented several loyalty models to enhance customer's loyalty. A recent review of the literature shows that marketing scholars have investigated customer's loyalty from different perspectives and factors (e.g.

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Section: Types Of Loyaltymentioning

confidence: 99%

Section: Categories Of Loyalty Antecedents and Consequencesmentioning

confidence: 99%

Section: Antecedents Of Customer's Loyaltymentioning

confidence: 99%

Section: Research Designsmentioning

confidence: 99%

See 2 more Smart Citations

Determinants of Customer Loyalty: A Review and Future Directions

Abu-Alhaija¹,

Yusof²,

Hashim³

et al. 2018

Aust. J. Basic & Appl. Sci.

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“…Stathopoulou and Balabanis, 2016), and the influence of satisfaction with price levels on retailer loyalty (e.g. Rubio et al 2016). The present study argues that examining the influence of overall satisfaction on loyalty is essential but examining customer's satisfaction in terms of various dimensions and services is also important due to its focus on specific implications.…”

Section: Discussion Conclusion and Further Research Directionsmentioning

confidence: 78%

Relationship Between Customer Satisfaction and Customer Loyalty: A Review and Future Directions of Its Nature and Approaches

Abu-Alhaija¹,

Hussein²,

Allan³

2019

EJSS

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This paper discusses the special relationship between customer satisfaction and customer loyalty. It highlights the significance of studying such relationship via appropriate moderators. This may contribute towards understanding the nature and strength of the relationship. Examining the indirect influences of customer satisfaction on loyalty towards a product or service may highlight obscure relationships. This study concludes that the relationship between satisfaction and loyalty is, at times, beyond a straightforward one. The relationship may include specific moderating factors, depending on customers' characteristics, such as, psychographic, cultural, and religious factors. This paper finds that a marketing approach, which is, in line with Islamic values, is essential in order to satisfy and retain religious customers. It is hoped that the propositions provided in this study could inspire marketing scholars to develop sound models in understanding the relationship between customer satisfaction and customer loyalty.

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