Creation and Appropriation of Value in Business Models of Hotel Enterprises Operating on the Polish Market

Abstract

Nowadays, hotel enterprises operate on the market according to a specific business model. A key component of this model, apart from creating value, is to intercept it for the organization needs. One of the conditions for providing value is to establish appropriate relations between market players and use their strategic resources. The value proposition that occurs in business models is a consequence of the differentiation between the value generated for the customer and the value generated and intercepted by the hotel enterprise. This kind of process is carried out with the participation of other organizations that function in the enterprise environment. They usually take the form of cooperative relations. In this respect, the aim of this paper is to indicate the importance of resources and network relations occurring in the business models of hotel enterprises as the key elements for the creation and appropriation of value. To achieve the stated goal, conduct a survey using survey methods with the required questions about authors assisted by CAWI (Computer Assisted Web Interview). The survey consisted of 18 questions and was carried out in April-July 2019. The survey was carried out among respondents from hotels with Polish and foreign capital. In the next stage of research, the results obtained from questionnaires were subjected to verification and statistical analysis using the IBM SPSS Statistics version 13.0 package. The paper presents forms and categories of inter-organizational relations and recognizes strategic resource. The conducted research shows that the majority of enterprises establishing relations with specific partners, do it both to support the creation and interception of value. The research results may be an inspiration for improving the process of creating and appropriating values and creating business models among hotel managers with Polish capital according to the paradigms taken over by hotel managers with foreign capital.