Creating User Profiles of Web Visitors Using Zones, Weights and Actions

Hoebel, Natascha; Zicari, Roberto V.

doi:10.1109/cecandeee.2008.103

Cited by 8 publications

(12 citation statements)

References 7 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Browser activity logging is a widely used method for web content relevance evaluation, especially from server side. A description of a recent implementation taking into account web page access duration can be found in [17]. However, time counting is quite unsuitable for mobile users, because the content access is highly fragmented.…”

Section: B Monitoring User Interest Feedbackmentioning

confidence: 99%

SMARTMUSEUM: Cultural Content Recommendation System for Mobile Users

Kuusik

Roche

Weis

2009

2009 Fourth International Conference on Computer Sciences and Convergence Information Technology

View full text Add to dashboard Cite

show abstract

Section: B Monitoring User Interest Feedbackmentioning

confidence: 99%

SMARTMUSEUM: Cultural Content Recommendation System for Mobile Users

Kuusik

Roche

Weis

2009

2009 Fourth International Conference on Computer Sciences and Convergence Information Technology

View full text Add to dashboard Cite

show abstract

“…The behavioral data stored in the NOP indicates, for example, which pages a user has visited, and which actions he has performed on that web page. Most of this information is extracted out of the web server log, but Gugubarra has refined the common click-stream analysis [15], [16], by extending it with new concepts, namely: zones, topics, actions, and weights [2], [5]. We describe these concepts briefly here.…”

Section: Gugubarra and User Profilesmentioning

confidence: 99%

“…We use in this research the Gugubarra framework [1], [2], a prototype system developed by DBIS 1 at the GoetheUniversity Frankfurt. The goal of the system is to actively help the owner/manager of a web site in better understanding the supposed interests of users registered on her/his web site.…”

Section: Introductionmentioning

confidence: 99%

Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking

Schefels

Eschenberg

Schoneberger

2012

2012 IEEE 14th International Conference on Commerce and Enterprise Computing

View full text Add to dashboard Cite

We present a method to extract implicit data of registered users of a web site with the help of mouse tracking. This allows us to generate more accurate interest profiles of visitors of a web site and to obtain a solid basis for the calculation of user interests or trend detection in the Web. On the one hand, web site owners have the opportunity to adjust their sites to the interests of their users. On the other hand, they can detect new trends and expand these topics on their web pages accordingly.

show abstract

“…In [1] it was shown that the semantics of topic weights depend on the context in which they are used. These semantics of weights are an important design choice therefore a parametric approach to the semantics definition was chosen.…”

Section: Motivation and Backgroundmentioning

confidence: 99%

“…Gugubarra 2.0 Basic Concepts In Gugubarra 2.0 [1] amongst others are used four basic concepts which help in creating user profiles: topics, weights, zones, and actions.…”

Section: Motivation and Backgroundmentioning

confidence: 99%

Introducing Zones to a Web Site: A Test Based Evaluation on Semantics, Content, and Business Goals

Hoebel

Mushtaq

Schefels

et al. 2009

2009 IEEE Conference on Commerce and Enterprise Computing

Self Cite

View full text Add to dashboard Cite

Content providers compete for the user's attention on information services offered. The placement of content within a Web site is an important factor, influencing behavior of and choices made by users.The Gugubarra project aims at understanding the interests of registered users, by evaluating their behavior and actions performed while visiting the site. For this purpose, we have introduced the concept of "zones", which allows segmentation of a Web page, thereby enabling us to consider the placement of information and the possible actions taken by users within these zones.This paper describes the evaluation of the use of zones and their applicability in different scenarios. Several tests were performed using one of our tools to create zones on different Web sites. The main focus is to evaluate aspects of the zoning concept and to test how zones are used in real life situation. The test results should show how the chosen semantics of topic weights influences the use of zones and topics.

show abstract

Creating User Profiles of Web Visitors Using Zones, Weights and Actions

Cited by 8 publications

References 7 publications

SMARTMUSEUM: Cultural Content Recommendation System for Mobile Users

SMARTMUSEUM: Cultural Content Recommendation System for Mobile Users

Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking

Introducing Zones to a Web Site: A Test Based Evaluation on Semantics, Content, and Business Goals

Contact Info

Product

Resources

About