Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking

Schefels, Clemens; Eschenberg, Sven; Schoneberger, Christian

doi:10.1109/cec.2012.15

Cited by 4 publications

(3 citation statements)

References 15 publications

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“…show in [31] a technique for generating interest profiles and predict trends by replacing eye-tracking with mouse tracking for usability testing. However, they enrich mouse data with additional information from the web page, which can be collected silently without notice and can potentially be used for user tracking.…”

Section: Background and Related Workmentioning

confidence: 99%

Detecting and Analyzing Mouse Tracking in the Wild

Urpí-Bricollé,

Castell-Uroz,

Barlet-Ros

2023

2023 IEEE European Symposium on Security and Privacy Workshops (EuroS&PW)

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Nowadays, most websites collect personal information about their users in order to identify them and personalize their services. Among the tools used to that end, fingerprinting is one of the most advanced and precise methods, given the huge amount of features they can collect and combine to build a robust identifier of the user. Although many fingerprinting techniques have recently been studied in the literature, the use and prevalence of mouse tracking, a method that collects information about the computer pointer, is still unexplored in detail. In this work, we propose a new methodology to detect this tracking method and measure its actual usage on the top 80,000 most popular websites. Our results show that about 1.2% of the analyzed websites use some sort of mouse tracking, including some popular websites within the top-1k ranking.

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Section: Background and Related Workmentioning

confidence: 99%

Detecting and Analyzing Mouse Tracking in the Wild

Urpí-Bricollé,

Castell-Uroz,

Barlet-Ros

2023

2023 IEEE European Symposium on Security and Privacy Workshops (EuroS&PW)

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“…In this context, Web Analysts can be also useful due to their competencies concerning reporting and their social competencies. Amongst others, possible research areas in which Web Analysts can be supportive for HCI comprise e-commerce [17], online and social media marketing [18] and any other applied discipline that involves interactions between humans and computers. Similarly to HCI practice, Web Analysts can support scientists through different activities of the four process steps, e.g.…”

Section: Relevance and Implications For Human-computer Interactionmentioning

confidence: 99%

What Web Analysts Can Do for Human-Computer Interaction?

Brauer

Reischer

Mödritscher

2014

Lecture Notes in Computer Science

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Fostered by the emergence of web technologies and of new streams like ubiquitous computing, social media or mobile technologies, a lot of attention has been directed to the field of Web Analytics in order to learn about technology usage behavior of end-users, such as customers or employees of enterprises. Going beyond the scope of online marketing and business intelligence, Web Analysts can be of relevance for typical Human-Computer Interaction (HCI) activities, i.e. designing user interfaces for new business software or evaluating the usability of an existing solution. Thus, this paper aims at elaborating the usefulness of Web Analytics for the HCI domain. Therefore, we conducted an empirical study in order to gather working tasks and professional competencies of Web Analysts by analyzing international job advertisements. Consequently, we draw conclusions on how Web Analysts can support HCI activities with regard to this task and competence profile. It shows that Web Analysts can be of use in HCI practice, i.e. within the usability engineering lifecycle, in HCI research, e.g. for typical design science approaches, and whenever users interact with web-based software applications.

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“…Tracking visitor's interest across a Web-page is a relatively straightforward task in contrast to the physical, analog world. For example, digital tracking can be accomplished by tracking mouse movements [12] that, in its turn, can be used to predict user experience [7] and optimize the sales process. However, these insights are equally crucial in physical stores to understand how customers interact with a product or service, which attracts most customers' interest.…”

Section: Introductionmentioning

confidence: 99%

LaFlector: a Privacy-preserving LiDAR-based Approach for Accurate Indoor Tracking

Rodrigues

Müller

Scheid

et al. 2021

2021 IEEE 46th Conference on Local Computer Networks (LCN)

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Light Detection and Ranging (LiDAR) is used in various applications, from mapping the environment's topography to self-driving vehicles. Among such applications, the use of LiDAR for indoor tracking and quantifying visitors' interest (and ensuring safe distancing) is still not widely explored. Technologies based on wireless signals and video captures are typically used for indoor tracking, but they deficits concerning the lack of accuracy of captured signals or the lack of user privacy in the case of traditional surveillance cameras. Despite introducing tracking challenges inherent in the detection based on light reflection, LiDAR-based approaches represent a relatively low-cost solution for accurate indoor tracking. Thus, this paper presents LaFlector, a LiDAR-based indoor tracking system introducing tracking heuristics capable of detecting, classifying, and tracking several objects simultaneously, which are recorded and dynamically displayed in a 2D coordinate system. LaFlector was evaluated based on a low-cost 2D LiDAR hardware (Slamtec Mapper M1M1) and capable of detecting moving objects with high precision, showing in practice that a LiDAR-based can be used to track visitors' interest and count the number of moving objects.

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Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking

Cited by 4 publications

References 15 publications

Detecting and Analyzing Mouse Tracking in the Wild

Detecting and Analyzing Mouse Tracking in the Wild

What Web Analysts Can Do for Human-Computer Interaction?

LaFlector: a Privacy-preserving LiDAR-based Approach for Accurate Indoor Tracking

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