Creating Social Value Through Social Enterprise Marketing: Case Studies from Thailand's Food-Focused Social Entrepreneurs

Srivetbodee, Sorawadee; Igel, Barbara; Kraisornsuthasinee, Suthisak

doi:10.1080/19420676.2017.1371630

Cited by 31 publications

(41 citation statements)

References 73 publications

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“…The primary characteristics of social enterprise are "social value creation, income generation from selling goods, entrepreneurial adaptation, community and stakeholder engagement and partnership" (p. 2). Srivetbodee et al (2017) noted that in the case of one royal agricultural site, highland fruits (strawberries, peaches, lychee) are the cash crop that replaced opium production. In addition to income generation, the royal agricultural sites "revived the land where was once full of opium and subsequent social and environmental problems, such as drugs trafficking, soil erosion and deforestation from farm shifting" (p. 11).…”

Section: Social Enterprise In Thailandmentioning

confidence: 99%

Journaling to Develop a Study Abroad Course for Business Majors

Ward

Jones

2020

Global J. Bus. Soc. Sci. Review

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Objective - This research explored the cultural and educational insights in Thailand to develop a study abroad course for Business Communication students including a pre-departure segment followed by a trip to Thailand. The context was a small mid-western teaching university in the United States of America. Methodology/Technique – The primary researcher collected textual data by means of keeping a daily journal in Thailand including visits and stays in both urban and rural areas for over a period of two months. The journaling included reflections on the primary researcher’s observations and comments about learning sites, opportunities and cultural activities. The data collection also included videotaped interviews, photos of sites, local people, and cultural artifacts to be utilized in the course. Finding & Novelty - Content analysis of the journal yielded three sets of themes which resulted in the development of the course: a) Identification of opportunities to develop and practice intercultural sensitivity, intercultural development, and intercultural competencies; b) recognition of cultural artifacts to bring awareness to the culture of the country visited; and c) identification of a set of practical issues related to international travel. Type of Paper: Empirical. Keywords: Curation, experiential learning, journaling, study abroad, social enterprise, reflection. Reference to this paper should be made as follows: Ward; J.G; Ward Y.D; Jones; S. 2020. Journaling to Develop a Study Abroad Course for Business Majors, Global J. Bus. Soc. Sci. Review, 8(1): 30 – 40. https://doi.org/10.35609/gjbssr.2020.8.1(4) JEL Classification: A30, A39.

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Section: Social Enterprise In Thailandmentioning

confidence: 99%

Journaling to Develop a Study Abroad Course for Business Majors

Ward

Jones

2020

Global J. Bus. Soc. Sci. Review

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“…No entanto, para que de fato esses grupos ajudem as empresas sociais a criarem valor social é necessário o comprometimento dos múltiplos atores (Di Domenico et al, 2010;Altinay et al, 2016;Mirosa, Mainvil, Horne & Mangan-Walker, 2016;Ramus & Vaccaro, 2017;Srivetbodee et al, 2017), a criação de critérios para selecionar esses grupos (Ramus & Vaccaro, 2017), o desenvolvimento de capacidades para atrair parceiros com habilidades e capacidades crescentes (Yang et al, 2010;Ramus & Vaccaro, 2017;Altinay et al, 2016), o diálogo com as partes interessadas, a realização de atividades experimentais com os consumidores, a criação de uma relação de confiança entre as partes (Altinay et al, 2016) e o envolvimento dos atores na criação, gestão e governança da empresa social (Henry, 2015).…”

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“…Cabe destacar que a interação com os consumidores é um aspecto importante para organização entender os problemas dos quais os beneficiários estão passando. Desse modo, quanto maior a aproximação com eles, maior a criação de valor, visto que os usuários são os maiores beneficiados da atividade da empresa social (Srivetbodee et al, 2017). Portanto, as partes interessadas ajudam e potencializam a criação de valor social, permitindo que empresas sociais se insiram cada vez mais nesse ecossistema e se aproximem de parceiros que possuem propósitos semelhantes.…”

Section: Figura 1 Artigos Selecionados Para Meta-sínteseunclassified

“…Ainda em relação à segunda categoria, os resultados dos estudos mostram a importância do compartilhamento e agrupamento de recursos disponíveis no mercado (Henry, 2015;Altinay et al, 2016), bem como de recombinar recursos internos disponíveis na organização, aproveitar recursos negligenciados e reciclar produtos descartados (Srivetbodee et al, 2017;Di Domenico et al, 2010). Nessa perspectiva, o empreendedor social é forçado a ser mais criativo para utilizar melhor os recursos e permanecer com o nível de criação de valor social.…”

Section: Figura 1 Artigos Selecionados Para Meta-sínteseunclassified

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O Valor Social Gerado Por Empresas Sociais: Reflexões a Partir De Uma Meta-Síntese

Bezerra-de-Sousa

Morais-da-Silva

Takahashi

et al. 2020

RGSA

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As empresas sociais estão ganhando destaque no mercado e notoriedade no ambiente acadêmico por criarem produtos e serviços que geram valor social com foco na resolução de problemas da sociedade. No entanto, devido à contemporaneidade do tópico, ainda existem lacunas teóricas a serem abordadas. Uma delas está relacionada à forma como o valor social é gerado pelas empresas sociais. Esse ponto específico deu origem ao objetivo deste estudo que é analisar como as empresas sociais podem criar e potencializar o valor promovido à sociedade. No que se refere ao método empregado, utilizou-se a meta-síntese como estratégia de pesquisa, seguindo os passos de Hoon (2013), cujo objetivo é extrair, analisar e sintetizar evidências de estudos de casos qualitativos para construir teoria. A fim de cumprir os objetivos da pesquisa, inicialmente, foram analisados 44 artigos identificados nas bases de dados internacionais, Web of Science e Scopus, e nacionais, Spell e Scielo, sendo oito deles selecionados para comporem a análise do estudo. Os achados desta pesquisa podem ser sintetizados na proposta de cinco elementos que contribuem para a criação e a potencialização do valor social no contexto de empresas sociais, sendo eles: i) envolvimento com stakeholders; ii) mobilização de recursos; iii) cultura centrada na inovação; iv) planejamento estratégico aliado à missão social e ao valor econômico e; v) marketing – foco no beneficiário/consumidor. Assim, os resultados encontrados desvelam informações úteis sobre a relevância da criação de valor pelas empresas sociais, bem como apresentam cinco elementos que representam atitudes, comportamentos e estratégias latentes para o alcance do impacto social.

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“…Existing research regarding marketing aspects in social entrepreneurship suggest that product or service quality rather than social value is of utmost importance to consumers (Liu et al, 2015;Choi and Kim, 2013;Srivetbodee et al 2017;Mitchell, et al, 2015). Mitchell (2015) and Madill and Ziegler (2012) have pointed out the benefits social entrepreneurs could gain from the synergy of social marketing and social entrepreneurship, however they also note that the discipline of social marketing requires a strong focus on the customer and a well-crafted strategy, which require marketing skills that social entrepreneurs often lack.…”

Section: Social Enterprise Marketing and The Case Of The Socially Resmentioning

confidence: 99%

Factors That Motivate Latvian Consumers to Purchase Products and Services From Social Enterprises in Latvia: The Case of Socially Responsible Consumption

2019

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The purpose of the study is to research the relative importance of various factors that motivate Latvian consumers to purchase products and services from social enterprises in order to provide practical suggestions and recommendations for Latvian social enterprises that would allow them to improve their performance. The primary method used by the study is quantitative research by the means of an online survey of Latvian consumers. The results of the research indicate that Latvian consumers find the product / service quality aspects, as well as aspects of social responsibility and convenience of the shopping location, on average, as most motivating to purchase products / services of social enterprises. However, the results of factor analysis highlight the importance of emotional aspects during on-site shopping as well as the importance of digital presence. Such factors as pleasant atmosphere and friendly service have the highest potential to generate repeat purchases among Latvian consumers. Communication of social value is important, but should not be the only focus of social enterprises.

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Creating Social Value Through Social Enterprise Marketing: Case Studies from Thailand's Food-Focused Social Entrepreneurs

Cited by 31 publications

References 73 publications

Journaling to Develop a Study Abroad Course for Business Majors

Journaling to Develop a Study Abroad Course for Business Majors

O Valor Social Gerado Por Empresas Sociais: Reflexões a Partir De Uma Meta-Síntese

Factors That Motivate Latvian Consumers to Purchase Products and Services From Social Enterprises in Latvia: The Case of Socially Responsible Consumption

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