“…This is a phenomenon observed in many places: in Bermuda (Manning, 1979), among Cajuns (Esman, 1984), in Bali (McKean, 1989, among Native American Indians (Simpson, 1996), in Malta (Boissevain, 1996), among Malaysians (King, 1993), in Yunnan and Guizhou, China (Hillman, 2003;Li, 2004;Oakes, 1998;Swain, 1989;Walsh & Swain, 2004), in Singapore (Henderson, 2003), and elsewhere. Tourism, then, can provide an important opportunity for ethnic image construction and projection (Roosens, 1989).…”