“…In intra‐organizational innovation platforms, employees are typically invited to contribute ideas, provide feedback for joint development, refine ideas, or participate in other activities (Bergendahl & Magnusson, , ; Gebauer, Füller, & Pezzei, ; Kozinets, Hemetsberger, & Schau, ). Collaborative approaches to ideation and idea development benefit the innovation platforms as they combine different types of knowledge sets, thus providing cognitive stimulation as well as pooling members' social capital, knowledge, and skills (Bergendahl & Magnusson, , ; Girotra, Terwiesch, & Ulrich, ; Sutton & Hargadon, ).…”