Crafting Qualitative Research: Working in the Postpositivist Traditions

Analysis of the Role of Sport in the Management Textbook: A Study of Sports Images in Organizational Behavious Textbooks from 1992 to 2011

“…Our theoretical starting point is postpostitivism [15], which draws from those traditions that share a common reaction to positivism in questioning "social reality and knowledge production from a more problematized vantage point, emphasizing the constructed nature of social reality, the constitutive role of language, and the value of research as critique" [15]. This theoretical perspective, in turn, shapes the researcher's choice of methods [16], including narrative analysis [17], semiotics [18], and content analysis [16].…”

“…In qualitative research, content analysis is a method used to determine the presence and meaning of concepts, terms, or words in one or more pieces of recorded communication [15]. This systematic and replicable technique allows for compressing many words of text into fewer content categories based on explicit rules of coding in order to allow researchers to make inferences Persons with disability 1 65 7 11 1 10 1 1 0 0 0 0 2 108 8 7 6 8 1 0 0 6 0 0 3 97 7 7 2 11 0 0 0 2 0 0 4 105 4 4 2 3 1 1 0 0 0 0 5 102 5 5 21 5 2 0 0 0 0 0 6 84 3 4 0 4 1 0 0 0 0 0 7 57 3 5 10 2 0 0 0 1 2 0 8 156 8 5 2 14 0 0 2 1 There can be multiple members in the pictures so the total members separated by categories will not equal the number of pictures 2 This refers to photographs composed of fairly large groups of men and women where it was difficult to determine the gender, race or ethnicity of the people depicted.…”

“…words and images) to reduce non-numeric data to their component parts without losing essential meanings [15]. According to Reference [18], "semiotics is primarily a mode of analysis that seeks to understand how signs perform or convey meaning in text".…”

The Hyperreal Gambler: On the Visual Construction of Men in Online Poker Ads

“…In the Baudrillardian view, postmodern consumption -of which online poker is a perfect example -is about culture in the process of commodification (Prasad 2005). In this realm, advertising is a peculiar kind of production of significance influencing (if not infiltrating) the structures of thought and language where everything is subordinate to economics.…”

“…However, one should not understand the description in a strictly literal way, but more as a heuristic concept to make sense of the representational techniques that affect our perception of what is meaningful in the world. As Nick Perry explains, the concept of hyperreality can be defined as culturally valuable situations where the copy (or the derivative/representation) is actually more significant and important than its original (Perry 1998, Prasad 2005). Perry's example of hyperreality is a televised baseball match where a great catch is filmed from many angles and broadcast in slow motion so that viewers can enjoy it fully in its enhanced reality.…”