COVID-crisis: opportunities vs challenges for innovative transformations and self-development

Piatnytska, Galyna; Hryhorenko, Oleh; Zhukovska, Valentyna

doi:10.1051/shsconf/202112002003

Cited by 3 publications

(2 citation statements)

References 17 publications

(13 reference statements)

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“…According to study [18], the dynamics of changes in supply and demand in the labor market are determined not only by the current trends of the fourth industrial revolution but also by the COVID pandemic. Thus, in the labor market today there is a transformation of the behavior of business entities at the production, consumption and management level.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

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Analysis of employer brand for young people

Dzhulai

Fedulova

Bolotina

2022

EEJET

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Different approaches to determining the employer brand were analyzed. The main components of the employer brand were identified. It is customary to divide the components of the employer brand into tangible and intangible ones. Material ones include wages, official employment, the material system of motivation. Intangible components are additional benefits, office, rating, and reputation of a company, type of activity of a company, the possibility of training and development. A tendency of the lack of information to form the employer brand for Generation Z was detected. Generation Z is the people born in 1997–2012. The list of value propositions of employers in the labor market for Generation Z was analyzed. The results of our own research – a survey among students (1341 respondents) having or not having experience – were analyzed. To analyze the results of the survey, mathematical expectation, root mean square deviation, and coefficient of variation of expert evaluation results were used. The rating of the components of the employer brand and their integrated scores in terms of attractiveness for Generation Z were established. The aspects to which employers need primarily to pay attention to for forming a value proposition in the labor market when selecting personnel were established This study is important because the main components of the employer brand and their priority for Generation Z were not investigated in the scientific field. As a result of the study, companies were rated by their attractiveness as a place of work or internship in retail and FMCG (fast-moving consumer goods) spheres. These data can be used by HR-brand agencies, HR departments of international and national companies. Using the results of the survey of the formation of the employer brand for Generation Z will allow enterprises to take into account the expectations of their target audience.

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Section: Literature Review and Problem Statementmentioning

confidence: 99%

“…In the above-mentioned scientific sources [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20], separate value propositions of employers were considered to a certain extent. However, the characteristics that affect the formation of the employer brand for Generation Z were not fully explored.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Analysis of employer brand for young people

Dzhulai

Fedulova

Bolotina

2022

EEJET

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Environmental Determinants of Sustainable Development of the Country

Fedulova¹,

Piatnytska²,

Zhukovska³

et al. 2023

Ukr. geogr. z.

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One of the key issues of environmental geography and a cornerstone in the implementation of any country’s sustainable development strategy is to ensure proper environmental protection. The purpose of the study is to determine the environmental determinants of sustainable development of countries with taking into account the need to harmonize the economy, ecosystem and human well-being. The novelty of the study is the further development of scientific approaches to assessing the interrelation between EPI and the structural elements of the “green” economy. The results of EPI statistical analysis showed that less than 1/3 of 34 European countries improved the effectiveness of their environmental policy in 2020 compared to 2018. Strategic positioning on the matrix models allowed to identify unequal numbers of strategic groups of countries with differences in the values of environmental determinants of sustainable development. It is substantiated that environment affect people’s life expectancy. Currently, the lowest value of healthy life expectancy is in Ukraine compared to other European countries. It is established that the unevenness in the dynamism of business in Europe is insignificant. However, the efficiency of the use of natural resources in the process of production and consumption, unfortunately, is not the same. The average share of renewable energy consumption in the sample of European countries is 23.5%. It is shown that a high share of renewable energy consumption does not guarantee a high level of environmental efficiency. However, this can be seen as an option to address the country’s energy security. It is proposed to combine the ecological determinants of sustainable development of the country into 4 groups: environmental protection; structural restructuring of the economy; resource efficiency and biodiversity; well-being and health of the population. It is concluded that positive changes in only one environmental determinant does not guarantee an increase in the level of environmental efficiency of the country (especially in the short term).

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