“…There is a consensus among scholars that optimizing visitors' experience is the key to destinations' success and competitiveness (Ellis & Rossman, 2008;Loureiro, 2014, Ramkissoon & Uysal, 2014: Ramkissoon, 2020. Additionally, a shift in the global economy from service-based to experienced-based economy has triggered the focus on the creation and delivery of meaningful and memorable experiences in consumers' minds by service providers particularly in the tourism industry (Kelly, 2020;Kim & Chen, 2019;Sthapit et al, 2019).…”