COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

Zwanka, Russell J.; Buff, Cheryl L.

doi:10.1080/08961530.2020.1771646

Cited by 338 publications

(331 citation statements)

References 22 publications

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“…The increased interest in cooking and baking may be defined as the “MasterChef effect”, which can be connected to a hedonic motive and an emotional motive of seeking to satisfy the desire for recreation or pleasure ( Babin et al., 1994 ; Nair, 2004 ). This tendency is due also to a changed opportunity costs of time for most of the consumers, who rebuilt their daily routine ( Cranfield, 2020 ; Zwanka and Buff, 2020 ). Accordingly, the consumption trends evolved following the route of collecting raw ingredients for home meal preparation.…”

Section: Changes In Consumption Patternsmentioning

confidence: 99%

Resilience effects in food consumption behaviour at the time of Covid-19: perspectives from Italy

Cavallo

Sacchi

Carfora

2020

Heliyon

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The Covid-19 pandemic lead Italy to undertake a severe lockdown for almost two months. All of a sudden, the lives of Italians were forced to shift in accordance with the regulations issued by government. This change in the lives of Italians can be mirrored by an adjustment in food consumer behaviour that, consequently, brought about a transition in the whole supply chain. This paper gives an overview of the recent changes in consumption patterns that occurred due to the Italian lockdown, and how evolutions in behaviour are intertwined with the evolution of the main food supply chains. Many of the events here depicted are likely to last far beyond the crisis and affect the subsequent evolution of food consumption in Italy. The Italian retail supply chain successfully adapted to the big shift in consumption. Despite purchases for essential items having increased, no stockout harmed the food security of Italians. Out-of-home consumption moved inside houses giving space to home meal preparation and comfort food. Home delivery has been the most important element in this context, as it boomed during this period, helping laggard consumers fill the digital divide, as it was mostly mediated by e-commerce platforms and instant messaging. It was also the leverage that allowed small retailers and small producers regain their space. This crisis calls for a more sustainable food system that will be increasingly oriented to moving goods rather than people, which will also have relevance in the coming years.

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Section: Changes In Consumption Patternsmentioning

confidence: 99%

Resilience effects in food consumption behaviour at the time of Covid-19: perspectives from Italy

Cavallo

Sacchi

Carfora

2020

Heliyon

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“…Taken together, these studies provide evidence of the role of religiosity in influencing food waste reduction. Furthermore, given the general tendency to prepare and cook meals at home recently due to COVID‐19 and an inclination towards spirituality (Zwanka & Buff, 2020), focusing on religiosity is a timely and relevant aspect to consider.…”

Section: Review Of Literaturementioning

confidence: 99%

Religiosity and food waste reduction intentions: A conceptual model

Elhoushy

Jang

2020

Int J Consumer Studies

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Are religious consumers less wasteful? If so, to what extent and by what mechanisms does religiosity motivate consumers to reduce food waste? To address these questions, this study proposes a conceptual model and evaluates it empirically using PLS‐SEM and data from 583 consumers. The results reveal that religiosity encourages food waste reduction. Specifically, religiosity is positively related to consumer attitudes, activism and personal and subjective norms to reduce food waste. Consumers’ activism and personal norms are significant mediating mechanisms that convey the impact of religiosity on food waste reduction intentions. Interestingly, however, consumers’ attitudes and subjective norms show no significant effects on their food waste reduction intentions. In addition, perceived behavioural control (PBC) appears to be an important determinant of consumer intentions, but it plays a direct role rather than a moderating role. These results extend the previous literature by (a) proposing novel intervening mechanisms to explain the understudied religiosity‐consumer behaviour relationship and (b) shedding light on the controversy regarding the additive versus moderating effect of PBC. Ultimately, this study provides a basis for religious‐based interventions for policy makers and marketers as well as ideas to motivate food waste reduction at the consumer level.

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“…The first big idea that many people and especially young people hope may emerge from the pandemic is taking climate change seriously. We have only to look at photos of the cleaner air in Delhi or the skies over major Chinese cities before and after lockdowns to appreciate what a difference being sequestered at home can make to the environment (ZWANKA and BUFF, 2020). We can see vividly how much traffic and factories contribute to air pollution.…”

Section: Addressing Climate Changementioning

confidence: 99%