Country-of-origin preferences for organic food

Schjøll, Alexander

doi:10.1007/s13165-016-0159-1

Cited by 44 publications

(39 citation statements)

References 23 publications

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“…The domestic country bias was also confirmed by a recent study asking Norwegian consumers to make choices between minced veal from Norway, Poland and Denmark, labelled either as organic, free range (the Danish "Friland" label) or with no process label (Schjøll, 2016). The study found that consumers had a clear preference and willingness to pay for domestic compared to imported meat, regardless of the process labelling.…”

Section: Country-of-origin Effects For Organic Food Productsmentioning

confidence: 70%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

124

111

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Purpose: This paper reviews the literature on the country-of-origin (COO) effect in the context of organic food and develops suggestions for further research in this area. Research has investigated COO effects and consumer responses to organic food, but there is little research on the combination of the two.Design/methodology/approach: A narrative review of two research streams and their intersection, forming the basis for the development of a research agenda. Findings:There are few studies analysing the possible interaction between the effects of organic and COO on consumers' food preferences and choices. In general, COO seems to lose impact when other quality cues are salient. This suggests a lower impact of COO for organic than for conventional food products. However, there is still no research on the possible impact of organic labelling in categories where products from a foreign country are able to demand a premium, and little is known about consumer preferences for different import countries regarding organic food.Six potential future research directions are suggested. Research implications:There is a need for research that more systematically investigates the possible interactions between COO and organic labelling on consumers' food product preferences and choices. A research agenda is suggested as a starting point. Originality/value:This literature review highlights the lack of research on the interaction between COO effects and consumer responses to organic food. The literature review creates a basis for future research and a possible research agenda is suggested.3

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Section: Country-of-origin Effects For Organic Food Productsmentioning

confidence: 70%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

124

111

View full text Add to dashboard Cite

show abstract

“…Most studies of COO effects focus on consumer preferences for domestic versus imported, also regarding organic foods. Consistent with the existence of a general "domestic country bias" (Balabanis & Diamantopoulos, 2004), studies in a variety of national contexts, focusing on different products, have found that consumers prefer domestic to imported organic products (Dransfield et al, 2005;Schjøll, 2017;Xie, Gao, Swisher, & Zhao, 2016). However, some studies in developing and middle-income countries found that consumers prefer at least some foreign origins to domestic -usually an economically more developed country (e.g., Australian beef in China, cf.…”

Section: Introductionmentioning

confidence: 94%

“…Onozaka and Mcfadden (2011) and Xie et al (2016) found that US consumers prefer organic tomatoes, respectively broccoli from Canada to Mexico, and broccoli from Mexico to China (Xie et al, 2016). Schjøll (2017) found that Norwegian consumers prefer minced veal from Denmark to Poland and Ortega et al (2016) that consumers in Beijing, China, prefer beef from Australia to US.…”

Section: Introductionmentioning

confidence: 99%

Consumers' evaluation of imported organic food products: The role of geographical distance

2018

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Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers' preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers' COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed a preference for geographically close countries as origin for imported organic products. The main reason for this preference is the perceived negative environmental impact of transportation, followed by trust in the country and general country image. Implications for exporters of organic food products are discussed, underlining the importance of building trust and supporting a positive country image, especially in geographically close export markets.

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“…Some researchers studied consumers' preferences for domestic and imported food in Japan, Finland, Italy, South Korea, Germany, the United States, etc. The results show that consumers in developed countries prefer domestic food to imported food [14][15][16][17][18][19][20][21][22][23][24][25][26][27][28]. While Nuttavuthisit and Thøgersen [29] and Thøgersen et al [30] noted that compared with consumers in developed countries, consumers in less developed countries prefer imported food produced in developed countries.…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

Yang

2019

IJERPH

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Against the backdrop of the continuous large-scale growth of imported milk in China, in this research 310 consumers in Shanghai were used as a sample, and a choice experiment was conducted to study consumer preference and willingness to pay for imported milk. The following product attributes were included: nutrition claim, fat content, flavor, country of origin, and price. Our results show that, excepting price, consumers consider flavor the most important attribute, followed by nutrition claim, fat content, and country of origin. Consumers can be delineated into four segments based on consumer preference for the attributes of imported milk: "nutrition claim seekers" are willing to pay the highest price for imported milk with nutrition claims, "indifferent" consumers pay little attention to imported milk attributes, "flavor-oriented" consumers have a strong preference for strawberry-flavored imported milk, and "price-sensitive" consumers weigh the price when choosing imported milk.

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Country-of-origin preferences for organic food

Cited by 44 publications

References 23 publications

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Consumers' evaluation of imported organic food products: The role of geographical distance

Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

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