Country-of-Origin Labelling, Food Traceability Drivers and Food Fraud: Lessons from Consumers’ Preferences and Perceptions

Bitzios, Michail; Jack, Lisa; Krzyzaniak, Sally-Ann Caroline; Xu, Mark

doi:10.1017/err.2017.27

Cited by 24 publications

(10 citation statements)

References 37 publications

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“…Trust in food safety traceability refers to trust in safe food, as well as the prediction of loyalty of the main actors providing the safety food [54], also predicting loyalty [55]. Conversely, unsafe food incidents can only increase risk and reduce the trust [56].…”

Section: Trust (Tr)mentioning

confidence: 99%

Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

Lin

Chang

Chou

et al. 2021

IJERPH

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Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability from production to sales can effectively improve food safety. In this research, multiple models, namely, the information success model (ISS) and the Theory of Planned Behavior (TPB) are formed into a conceptual integrated framework to study the intentions’ influenced factors of BFTS technology for Chinese consumers to help ensure food safety and the quality of Chinese organic food products. A face-to-face questionnaire survey with 300 valid responses was analyzed by Partial Least Square from the Chinese consumers focusing on the organic food products. This study found that the attitude and perceived behavioral control qualities significantly and positively affect the usage intention in adopting BFTS, while the subjective norms are positively but not significantly correlation with the usage intention in using BFTS. The above results will inform suggestions for productors and academics along with implications to promote BFTS’ usage intention.

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Section: Trust (Tr)mentioning

confidence: 99%

Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

Lin

Chang

Chou

et al. 2021

IJERPH

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“…Research about consumers’ perception about food fraud are mainly focused on indications of the country of origin [ 29 ], traceability information [ 30 ] or implementation of new food safety strategies such as food defense plans throughout the food chain [ 31 ]. However, no research is available that evaluates consumers’ knowledge about food fraud.…”

Section: Discussionmentioning

confidence: 99%

Consumer Knowledge about Food Labeling and Fraud

Moreira

García‐Díez

Almeida

et al. 2021

Foods

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Food fraud is a growing problem and happens in many ways including mislabelling. Since lack of consumers’ knowledge about mandatory food labeling information and different types of food fraud may impact public health, the present work assesses consumers’ knowledge about these issues. Principal component analysis was performed to obtain a smaller number of uncorrelated factors regarding the usefulness and confidence of information displayed in food labels and the perception of food fraud. Results indicated that information displayed in food labels is useful, however the way it is presented may decrease consumer interest and understanding. Regarding respondents’ confidence in foodstuffs, over half of them stated that information provided in food labels is reliable. However, a lack of confidence about food composition is observed in those processed foodstuffs such as meat products. Food fraud is recognized by more than half of respondents with a higher perception of those practices that imply a risk to public health than those related to economic motivation. Age and education of consumers influenced the perception of the information displayed in the food labels, their confidence and knowledge about food fraud. Implementation of education programs to increase consumer knowledge about food labelling and fraud is essential. Respondents’ perception results could be use as guidelines by the food industry to improve food label design in order to enhance consumer understanding.

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“…Increasing complexity of the supply chain network can result in less visibility of the operational management of suppliers and is a key cause of food fraud (70). For example, Waterhouse et al (80) determined that adulterated wine can reach consumers due to the non-transparent chain of supply and distribution.…”

Section: Transparency Of Supply Chainmentioning

confidence: 99%

Enterprise Food Fraud in China: Key Factors Identification From Social Co-governance Perspective

Niu

Chen

et al. 2021

Front. Public Health

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Food fraud not only exacerbates human public health risks but also threatens the business development of food and related industries. Therefore, how to curb food fraud effectively becomes a crucial issue for governments, industries, and consumers. Previous studies have demonstrated that enterprise food fraud is subject to joint influences of factor at various hierarchical levels within a complex system of stakeholders. To address enterprise food fraud, it is necessary to identify the key such factors and elucidate the functional mechanisms, as well as systematic analysis of the interrelationships among clusters and factors. Hence, we grounded on a social co-governance perspective and investigated the food fraud key influencing factors and their interrelationships in an emerging food market – China, by using the DEMATEL-based analytic network process (DANP). Results showed that the identified key cluster was government regulation, social governance, and detection techniques. Four other key factors were also identified, including government regulatory capability and penalty intensity, expected economic benefits, maturity of market reputation mechanism, and transparency of supply chain. Policy implications from the social co-governance perspective for China and similar economies are discussed finally.

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Country-of-Origin Labelling, Food Traceability Drivers and Food Fraud: Lessons from Consumers’ Preferences and Perceptions

Cited by 24 publications

References 37 publications

Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

Consumer Knowledge about Food Labeling and Fraud

Enterprise Food Fraud in China: Key Factors Identification From Social Co-governance Perspective

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