2014
DOI: 10.1186/s40100-014-0014-1
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Country of origin and willingness to pay for pistachios: a chinese case

Abstract: Using 360 questionnaire data collected in Beijing, China, this study examines consumers' acceptance and willingness to pay (WTP) for pistachios produced in China, California and Turkey. The impact of country of origin (COO), price, flavor, package size and package type was analyzed. A conditional logit model shows that consumers are willing to pay a statistically significant premium for California and Chinese pistachio, but the Turkish pistachio is less preferred. Using a mixed logit model to estimate the inco… Show more

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Cited by 4 publications
(3 citation statements)
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“…The industrialization and globalization of food markets respond to a system of economic organization that has led to a general reduction in product prices and to the consolidation of long production chains in which food loses its identity and its cultural value (Contini et al 2017;Del Giudice et al 2015;Migliore et al 2014a;Xu and Wang 2014). This has contributed to the creation of new strategies in consumption policies, which has seen the birth and development of different forms of alternative food networks (AFNs), particularly in the USA and Europe (Micheels and Boecker 2017;Giampietri et al 2016;Galli et al 2015).…”
Section: Introductionmentioning
confidence: 99%
“…The industrialization and globalization of food markets respond to a system of economic organization that has led to a general reduction in product prices and to the consolidation of long production chains in which food loses its identity and its cultural value (Contini et al 2017;Del Giudice et al 2015;Migliore et al 2014a;Xu and Wang 2014). This has contributed to the creation of new strategies in consumption policies, which has seen the birth and development of different forms of alternative food networks (AFNs), particularly in the USA and Europe (Micheels and Boecker 2017;Giampietri et al 2016;Galli et al 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Even though China's overall food consumption volume has remained stable in the past decade, its food trend has unfolded new patterns. Responding to recurrence of food safety incidents, the market has shown rising demand for healthy animal proteins such as seafood (Xu et al 2012), organic foods (Leobnitz and Aschenmann-witzel, 2016), imported luxury beverages of red wines Masset et al 2016), and lately the imported healthy snack of pistachios (Xu and Wang, 2014). The consumption of these relatively expensive but entertaining food items is well documented in the Western literature as a result of trending food styles in affluent and industrialized countries.…”
Section: Introductionmentioning
confidence: 99%
“…They have been widely used in marketing (Lagerkvist et al, 2006;Thong and Hung, 2014;Xu and Wang, 2014), transport, and environmental economics (Adamowicz et al, 1994;Boxall et al, 1996;Hanley et al, 1998;Zander and Garnett, 2011), as well as health economics (Howard and Salkeld, 2009;Rao et al, 2013;Sadique et al, 2013). More recently, they have also been applied to animal science and animal health.…”
Section: Introductionmentioning
confidence: 99%