Country of origin: A competitive advantage?

Agrawal, Jagdish; Kamakura, Wagner A.

doi:10.1016/s0167-8116(99)00017-8

Cited by 250 publications

(203 citation statements)

References 25 publications

Supporting

Mentioning

173

Contrasting

Unclassified

Order By: Relevance

“…For example, COO is often more effective for agricultural products than for manufactures given the historical association between produce and COO and/or ROO (20). Research indicates that COO is only effective if there is a clear link between the product category and COO (2-3, 20, 22).…”

Section: Coo and Contextmentioning

confidence: 99%

See 1 more Smart Citation

Using country of origin in strategy: The importance of context and strategic action

Beverland

Lindgreen

2002

J Brand Manag

View full text Add to dashboard Cite

Although the idea that a nation's image is a factor in buying decisions has long been accepted, research on the effect of country-of-origin (COO) on consumers' evaluation of brands and on firms' strategic positioning is contradictory. The strategic use of COO would appear to be highly dependent on context. The authors examine six agribusinesses in New Zealand -all of who use COO to varying degrees in their global brand programs -and argue that the use of COO is highly contextual and evolves over time. The different contextual elements affecting the appropriateness of COO programs are then explored. In the final part of the article, the implications of using COO for firms' strategic actions are discussed, and the benefits and limitations of COO are identified.

show abstract

Section: Coo and Contextmentioning

confidence: 99%

“…Agribusiness provides an excellent context in which to study the effect and role of COO, as agricultural products have historically been tied to COO or region-of-origin (ROO) (20). New…”

Section: Introductionmentioning

confidence: 99%

Using country of origin in strategy: The importance of context and strategic action

Beverland

Lindgreen

2002

J Brand Manag

View full text Add to dashboard Cite

show abstract

“…Among these extrinsic cues, the perception about the country of origin often taken into consumer's consideration in their decision making when it comes to purchase decision (Agarwal & Kamakura, 1999).…”

Section: Country-of-origin (Coo) Image Valuesmentioning

confidence: 99%

Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

Suharyanti¹,

Wijaya²,

Rostika³

2015

ASS

View full text Add to dashboard Cite

This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of consumers both in searching for information and in recognizing the need of big motorcycles. The competitive advantages of product that make it different from other products is the consideration in evaluating the brands, while product quality has the role in stimulating the purchase decision and post purchase actions, in which also strengthened by the perception towards the British-expertise in producing big motorcycles. This research is very beneficial to big motorcycle brands in understanding the mindset of Indonesian consumers.

show abstract

“…16 For example, information about the country of origin is generally more effi cient for agricultural products than for manufactured products, given the historical association between production and the country or region of origin. 17 Furthermore, Hsieh ' s study 18 indicates that the level of market development (defi ned as the availability in international brands) may exercise an impact on the country-of-origin effect. It should be weaker in highly developed markets than in the less developed ones, as the companies tend to develop more differentiated products when the market development level is high.…”

Section: Introductionmentioning

confidence: 99%

Reasons for country image evaluation: A study on China image from a Brazilian perspective

Giraldi

Ikeda²,

Campomar³

2011

J Database Mark Cust Strategy Manag

View full text Add to dashboard Cite

Country of origin: A competitive advantage?

Cited by 250 publications

References 25 publications

Using country of origin in strategy: The importance of context and strategic action

Using country of origin in strategy: The importance of context and strategic action

Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

Reasons for country image evaluation: A study on China image from a Brazilian perspective

Contact Info

Product

Resources

About