Country Image: Halo or Summary Construct?

Han, C. Min

doi:10.2307/3172608

Cited by 755 publications

(688 citation statements)

References 12 publications

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“…Although consensus on the effect of country of origin emerged (Bilkey and Nes, 1982;Peterson and Jolibert, 1995), the underlying mechanisms of how consumers process country of origin information are somewhat controversial. Some researchers contended that country of origin is used by consumers as the signal of product quality (Han, 1989;Johansson, 1989); some argued that country of origin influences consumers by being used as product attribute (Hong and Wyer, 1989); others insisted that country of origin affects consumers' product evaluation through ethnocentrism or animosity (Klain and Ettenson, 1999).…”

Section: Introductionmentioning

confidence: 99%

The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

2007

Front. Bus. Res. China

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This research explores the different effects of brand origin country and made-in country on consumers' product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently. Product quality is perceived lower when a brand from developed country is manufactured in developing countries, however, this may not affect consumers' purchase intentions.

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Section: Introductionmentioning

confidence: 99%

The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

2007

Front. Bus. Res. China

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“…Consequently, in developing countries, a brand's country of origin not only serves as a "quality halo" or summary of product quality (Han, 1989), but also possesses a dimension of non-localness that, among some consumers and for some product categories, contributes to attitudinal liking for status-enhancing reasons (Batra et al, 2000). Hence:…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Determinants of the Success of Global and Local Brands in Latin America

Farías

2015

Rev. adm. empres.

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Determinantes do sucesso de marcas globais e locais na América Latina Determinantes del éxito de las marcas globales y locales en América Latina ABSTRACTThe purpose of this paper is to address the issue of the implementation of global and local brands in Latin America by drawing on contingency theory to develop and test hypotheses relating to how product category characteristics affect the success of global and local brands in the region. Hypotheses are tested using data obtained from top brands rankings reported in five Latin American markets (Argentina, Brazil, the Caribbean and Central America, Chile and Mexico). The study design considers estimating a logistic regression on a binomial dependent variable measuring whether 475 top brands are global or local brands, with product category characteristics as independent variables. Results reveal that product categories related to subscriptions, local tastes, high-tech, and global citizenship do have an impact on the success of global and local brands in Latin America. KEYWORDS | RAE-Revista de Administração de Empresas | FGV-EAESP

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“…Em contrapartida, quando os consumidores estão familiarizados com os produtos de um país, a imagem do país pode se tornar um construto que resume as crenças dos consumidores sobre os atributos do produto e influenciar, diretamente, a sua atitude com relação à marca (HAN, 1989).…”

Section: Segundo Período (1983-1992)unclassified

A imagem do Brasil: um estudo a partir da perspectiva de consumidores latino-americanos

Ayala¹

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Country Image: Halo or Summary Construct?

Cited by 755 publications

References 12 publications

The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

Determinants of the Success of Global and Local Brands in Latin America

A imagem do Brasil: um estudo a partir da perspectiva de consumidores latino-americanos

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