The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

Wu, Jian; Fu, Guohong

doi:10.1007/s11782-007-0019-7

Cited by 20 publications

(20 citation statements)

References 27 publications

(36 reference statements)

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“…Previous empirical studies reveal that individuals often differ between brand-origin countries and made-in countries (Fetscherin & Toncar, 2010;Wong, Polonsky, & Garma, 2008). For example, Wu and Fu (2007) find that product quality is perceived lower when Chinese products are manufactured in China and exported than when they are manufactured in a developed country. Future studies should thus distinguish between country of origin and country of manufacturing and test whether the perceived attractiveness of Chinese products differs with regard to where they are produced.…”

Section: Contributions Limitations and Implicationsmentioning

confidence: 99%

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

Kreppel

Holtbrügge

2012

Journal of Global Marketing

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The presence of Chinese companies in international markets has increased, and one of their main challenges is to overcome the negative image that Chinese products have in many countries. This study aims to shed light on how sociopsychological determinants affect the perceived attractiveness of Chinese products in Germany, using a sociopsychological approach based on social identity theory and social learning theory. The results indicate that the individual's age, level of education, occupational status, and international experience have significant effects on the perceived attractiveness of Chinese products, whereas the individual's international experience in China does not show such effects. Significant differences between different product categories are revealed.

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Section: Contributions Limitations and Implicationsmentioning

confidence: 99%

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

Kreppel

Holtbrügge

2012

Journal of Global Marketing

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“…Consumers' purchase intention is well examined in the literature (Ippolito et al, 1990;Gila et al, 2000;Nayga, 2000;Sedjo and Swallow, 2002;Soregarol et al, 2003;Cranfield and Magnusson, 2003;Matsumoto et al, 2004;Wu and Fu 2007;Yang and Wang 2010). A number of studies have investigated the effect of nutrition labels on consumption behaviors (Bush et al, 1999;Piedra et al, 1996;Teisl et al, 2003).…”

Section: Literature Reviewmentioning

confidence: 99%

Are nutrition labels useful for the purchase of a familiar food? Evidence from Chinese consumers’ purchase of rice

Zheng

Wang

2011

Front. Bus. Res. China

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Nutrition labeling has been accepted by Chinese consumers as an information source to learn about food quality and safety. This paper uses Chinese consumers' rice purchase as an example to study how consumers use food nutrition labels to make purchase decision of a familiar food product. The goal is to understand how consumers seek information from the labels to make purchase when extensive experience with the food has been developed. Survey data from 400 random respondents in Beijing were analyzed using an empirical framework and a Mont Carlo integral econometrics model. We find that more than 50% of the consumers in Beijing have heard of food nutrition labels in general, 36.50% carefully use label information even if they are familiar with the food, and nearly 70% consider mandatory food nutrition labels as beneficial. Those who are more knowledgeable about rice nutrition labels are more likely to use the labels when purchasing rice, no matter how familiar they are with the product. Frequent users of nutrition labels are more likely to consider food mandatory nutrition labels as beneficial. This study suggests that consumers Are Nutrition Labels Useful for the Purchase of a Familiar Food？ 403 still use the label information to reassure the quality and safety of food despite a history of consumption.

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“…Research in foreign brands has also revealed a relationship between perceived quality and purchase intention (Hui and Zhou, 2002;Wu and Fu, 2007). Furthermore, evidence has shown that a brand's globalness leads to positive consumer product evaluations and purchase decisions (Steenkamp et al, 2003).…”

Section: Perceived Qualitymentioning

confidence: 99%

Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands

Ling

Wong

2008

J of Consumer Behaviour

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Purchasing motives central to consumption experience are often overlooked in the international brand literature. This paper focuses on three primary purchasing motives -perceived prestige, perceived quality, and perceived value and explores their relative impact on purchase intentions for foreign brands among young Chinese consumers. Drawing on conspicuous consumption and normative influence theories in the consumer behavior, psychology, and sociology literature, several research hypotheses are developed and empirically tested with a number of foreign brands. The results demonstrate substantial variations in the purchasing motives across conspicuous versus inconspicuous products as well as among individuals with different levels of social compliance tendencies. The insights provided in this study can help international brand managers develop benefit-based market segmentation and positioning strategies targeting young consumers in developing countries.

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The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

Cited by 20 publications

References 27 publications

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

Are nutrition labels useful for the purchase of a familiar food? Evidence from Chinese consumers’ purchase of rice

Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands

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