Country-Dot-Com

Abstract

The Internet is rapidly overtaking personal recommendation as the number one source of travel and tourism information. Therefore, in order for destinations to succeed in their efforts to attract visitors, they must design sound online marketing and branding strategies. Given the fierce competition for the attention of Internet users, online marketers must secure memorable web names and addresses. In the case of a nation willing to promote itself online as a destination, no other brand name could be more distinctive, easy to remember, and inimitable than the country's own name. This study investigates the extent to which countries have adopted their names as brands and secured 'country name-dot-com' domains to market themselves on the Internet to global audiences.

New Gloss to Urban Heritage: The Discursive Repackaging of Scottish Cities as Wellness Retreats in Online Tourism Promotion Texts 2019-20

“…Occasionally, it was supplemented by evidence from texts promoting several towns entered from the same website. 1 Over the last two decades, tourismrelated information resources have been shifting from the print to electronic media, the process generating numerous general and case studies along the way (O'Connor 1999;Buhalis 2000;Briggs 2001;Gertner et al 2007;Wu 2018;Lojo et al 2020). In today's Britain, like elsewhere in the world, the most exhaustive and up-to-date tourist content appears on expertly constructed tourism web pages -for the whole kingdom, each of its four nations, various geographic regions, cities and other locations -maintained by official tourist boards and/or independent tourism businesses.…”

The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach

“…From this point of view, regions may differ in their attractiveness: place branding activities in a more attractive region could benefit from better starting conditions. Therefore, regional economic conditions may affect the factors crucial for place branding: investments (Jacobsen, 2009;Pasquinelli & Vuignier, 2019), migration (Schade et al, 2018), and tourism (Gertner et al, 2007).…”

Reimaging Ethiopia through Destination Branding

“…Even the local peoples and several of the "liberation movements" and political parties argued against Ethiopia as a nation, defining it as an obsolete autocrats-state, a prison house of peoples [16]; showing how mach Ethiopia is adversely affected by media and academic exposure. Although according to [21] rank Ethiopia as the number 22 countries out of 52 nation in Africa and 123 out of 133 nation; even what the nation proud of Human, Cultural & Natural Resources Rank Ethiopia as 101 th out of 133 nation [22], which still show the country need due emphasis on re-imaging the destination, so as to help countries to develop and communicate strong brand identities which could help and speed up development by attracting foreign investors and tourists, [23], to discover and invent the truth about the nation that could form the basis of the country's brand identity and align the way the nation and its subjects think of and conduct themselves with the logic of the "reality of globalization" [24], to apply a brand strategy for the economic, social, political and cultural development of countries [25], to create the country communication as a final-stage activity, to which belong slogans, national themes, advertising, and public relations [26] to practice by the citizens and thereby contribute to re-construction of the destination, and acquire global recognition and achieve global competitiveness in tourism [5]. On this regard, the central the objective was to identify ways to re-image Ethiopia under cumbersome and difficult situation for the international audience's using destination branding in addition:  To identify Brand Ethiopia means for both Ethiopians and foreigners audiences.…”