As the name of a country is negatively seen due to certain unpleasant incidents, re-imaging is obviously important and Ethiopia is affected by early derogatory histories which force the modern readers and viewers conception to be shaped by stories of wars and natural disasters including famine crisis that highly affect the destination brands especially the re-imaging effort. On this regard, Ethiopia was analyzed from the context of the tourists and some concerned organization so as to identify the possibility of re-imaging the country by using destination branding practices. To meet the goal, the study used mixed research approach and samples of 368 respondents were selected randomly to fill the questionnaires and out of it, 316 of them were collected and analyzed using both descriptive and inferential statistics accordingly to test the hypothesis and reach the conclusions. The output reflects the destination marketing facts and insights in general, and recommendations are provided on how to re-image Ethiopia through destination branding which can be possible using branding techniques that could bring significant changes over stereotypes developed because of incidents that happen in the past.
Women participation in economic activities plays a critical role in driving economic development throughout the world. This study aims to analyze the role and determinants of women's labor force participation for reducing household poverty in the case of Debre Birhan town. To carry out this, the study used a cross-sectional study design. The data was collected by distributing questionnaires to a total of 291 sample households using multi-stage sampling technique. Logistic regression model was employed to analyze the determinants of women labor force participation by the collected data. The binary logit regression result identified that training, exposed to mass media and access to credit and education status of woman were found to be positive and significantly related to the probability of being participate. Moreover, Logistic regression model was employed in order to analyze the effect of woman labor force participation to household poverty reduction, with the probability of a household being poor as a dependent variable and a set of demographic and socioeconomic variables as the explanatory parameters. Based on this, out of the 291 surveyed household heads, 183(62.89%) of them were found poor. The result of this study confirms that women's participation reduces the household poverty. Therefore, this study recommends that household uses family planning, promotes woman to attend higher education, exposed to mass media, creating public or private daycare centers for child and access to credit for woman. At this juncture both the households and the government should have the joint effort and responsibility to find possible panaceas. Girma Mulugeta ABOUT THE AUTHOR Girma Mulugeta Emeru completed his First Degree in Economics from Debre Berhan University and Master's Degree in Developmental economics from Hawassa University. He has been teaching at Debre Berhan University as a lecturer Economics of the last 6 years. He is interested in regional development, labor economics, and international trade research. He has been doing research on "Livelihood diversification strategies for urban development in North Shewa Zone, Ethiopia". PUBLIC INTEREST STATEMENT Currently, women unemployment is one of the major problems of many developing countries including Ethiopia. This paper examines the determinants of woman labor force participation and its effect to reduce household poverty in the Debre Birhan town. The results of this study have revealed that the training, exposed to mass media and access to credit and education status of woman were found to be positive and significantly related to the probability of being participate. The findings or results obtained from this research can impact the policy making, monitoring and evaluation activities of the government and different concerned agencies.
The main purpose of the study was to explore the Nexus between Theory and Practice of political marketing in Ethiopia by examining the perceptions of members of EPRDF and CUDP political party. A mixed approach with 248 and 304 usable samples were collected from top members of two political parties randomly and relevant data were gathered, presented and analyzed using descriptive and inferential statistical techniques. The findings revealed that there was no formal marketing practice used by both parties and no department responsible for establishment of political marketing mix elements rather they seldom undertook conventionally by simply stand for what they believe, or focused on persuading voters to agree with their preplan ideas and policies which were relating with the selling concept and product concept.
The purpose of this paper is to analyze the impact of megaprojects on a destination branding and then proceeds to examine cognitive, affective and unique image and their significance as perceived by tourists. A multi stage sample of 400 external publics was surveyed. Factor analysis together with SEM is used and tested whether and how much the influencing factors predicted a significant amount of the variance in travel. The result shows Megaprojects have largest significant effect on cognitive, affective and unique image development. And there is a strong relationship between mega infrastructural facilities development and perceived destination image.
Megaprojects that cost a billion dollars or more, attracts a lot of public attention. Because of substantial impacts on the environment, budgets, economy, and society that changes the structure of society as opposed to smaller and more conventional projects it attracts media converge. Hence, it brings an extraordinary impact on the host country in terms of investment; visitor's expenditures and build a positive image by increasing nation capacity and attractiveness. Therefore, this paper appraises the impact of megaprojects on products produced in Ethiopia as perceived by foreigners taking 400 respondents. The results reveal that mega projects existed in the country were significantly affecting the product produced in the country.
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