Countries as Tourist Brands: Creation, Managing and Evaluation

Skoko, Božo; Gluvačević, Dejan

doi:10.20901/ms.7.13.5

Cited by 2 publications

(12 citation statements)

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“…Source: [2] When referring to Croatia as a tourist brand, one can primarily refer to one of the most desirable destinations in the European framework, while its better positioning on a global tourism market requires much greater efforts [8].…”

Section: Figure 1 -Perspective Of the Development Of Certain Types Anmentioning

confidence: 99%

Possibilities of Connecting Maritime and Continental Tourism with an Emphasis on Sustainable Development

Gračan

Coner²,

Štros³

2018

JMTS

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Contemporary tourism trends are marked by a number of elements that enrich the product of the tourism and travel industry and contribute to the satisfaction of visitors, while respecting the principles of sustainable tourist destination management. This paper analyzes the possibilities for the implementation of charter flights and the introduction of electric cars with the aim of connecting maritime and continental tourism in Croatia on the principles of sustainable development of tourist destinations. For the purpose of proving the set hypotheses, research has been carried out involving all the county tourist offices as the target points of the survey, as each of them covers a range of local self-government units, and can be considered a representative sample of tourism in the entire territory of Croatia. The survey was conducted through questionnaires with the office directors. The analysis of their responses suggests the need to approach and merge maritime and continental tourism through a new tourist product by introducing charter flights and electric cars. Based on the results of the research and in the opinion of the respondents, the introduction of charter flights would lead to the extension of the tourist season, the expansion of the tourist offer and thus the greater pleasure of visitors themselves, increase of employment, increase of local government revenues and synergy effect of economic development. Respondents believe that the introduction of alternative electric vehicles would significantly contribute to environmental protection and rationalization of operations due to considerably lower costs (gas emissions into the environment, the possibility of co-financing through EU funds or central and local government funds, maintenance costs, etc.). The introduction of charter flights and the usage of electric cars from the airport to the destination would significantly contribute to the achievement of better tourism-related results and the increase of the competitiveness of Croatian tourism as a whole.

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Section: Figure 1 -Perspective Of the Development Of Certain Types Anmentioning

confidence: 99%

Possibilities of Connecting Maritime and Continental Tourism with an Emphasis on Sustainable Development

Gračan

Coner²,

Štros³

2018

JMTS

View full text Add to dashboard Cite

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“…Jasno, u strukturi meke moći turistička privlačnost, uz kulturu, jedan je od najvažnijih aduta. (13) .…”

Section: Uvodunclassified

“…Značajan broj i drugih autora ističe turizam kao važan kanal komuniciranja brenda, ali i kao područje na kojem se najizravnije osjećaju učinci brendiranja države. Osim jačanja turizma, obično se navodi kako "brendirana" destinacija privlači inozemne ulagače i kompanije, promiče javnu diplomaciju, podržava zanimanje (13) .…”

Section: -101unclassified

“…Zbog toga postaje vrlo teško razlučiti kolika je razina turističke privlačnosti u ukupnoj vrijednosti brenda države, ali i odvojeno analizirati državu kao brend i državu kao turistički brend. (13) . Dinnie (2008: 21) evoluciju države brenda prikazuje kao kompleksan proces koji se odvija na nekoliko razina.…”

Section: Kako Države Postaju Brendovi?unclassified

“…Uostalom, o tome svjedoče i promjene na indeksima koji mjere snagu brenda, odnosno popularnost pojedinih država. (13) .…”

Section: Kako Države Postaju Brendovi?unclassified

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