“…As a central theory in the cognitive science of religion, Pascal Boyer's theory of the transmission of counterintuitive ideas has generated considerable theoretical and empirical attention (e.g., Barrett, 2000Barrett, , 2004aBarrett, , 2004bBarrett & Nyhof, 2001;Boyer, 2003;Boyer & Ramble, 2001;Gonce et al 2006;Norenzayan et al 2006;Pyysiäinen, Lindeman & Honkela, 2003;Tremlin, 2006;Tweney et al 2006;Upal, et al, 2007). In brief, Boyer hypothesizes that concepts with a small number of counterintuitive features are (generally) better remembered and more faithfully communicated than extremely counterintuitive concepts or comparable ordinary or even unusual concepts.…”