Could EGM player-tracking systems help link gamblers to treatment services in Australia: a thematic analysis of counsellor and community educators’ perspectives

Langham, Erika; Rockloff, Matthew; Best, Talitha

doi:10.1080/14459795.2017.1359849

Cited by 2 publications

(1 citation statement)

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“…Given that modern player tracking systems can now display user-specific information on electronic gambling machine screens or personal electronic devices, there has been substantial interest within the academic and responsible gambling (RG) community in using customized RG messages to improve informed decision making [4] . Prevention messages are one of the most widely used public health strategies for reducing harms from gambling.…”

Section: Introductionmentioning

confidence: 99%

Strategies to customize responsible gambling messages: a review and focus group study

et al. 2018

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BackgroundResponsible gambling messages are widely used as a tool to enable informed choice and encourage appropriate gambling behavior. It is generally accepted that gamblers have different levels of risk of developing gambling problems and require various harm minimization tools and resources. Therefore, it is reasonable to expect that responsible gambling messages should be customized and target specific groups of gamblers. This project aimed to understand hypothesized differences between cohorts of gamblers and receive qualitative feedback on archetypal targeted messages used to increase use of responsible gambling tools.MethodsFocus groups were held to test messages for specific cohorts: young adults (18–24 years), seniors (60+ years), frequent gamblers (weekly), and gamblers of skill-based games (poker, sports betting).ResultsCohorts exhibited different preferences and responses to message archetypes. Seniors preferred messages about limit setting, whilst young adults and frequent gamblers responded to messages about their own play and expertise. Skill game gamblers were interested in the odds of winning and their own outcomes over time. However, all groups agreed that using positive, non-judgmental language in messaging is important.ConclusionsThis research makes an important contribution to the field by demonstrating that the wording of message content will likely influence the effectiveness of such messages differentially across various groups of gamblers for engaging gamblers in harm reduction tools. Guidance is provided on themes that can be used by public health marketers.Electronic supplementary materialThe online version of this article (10.1186/s12889-018-6281-0) contains supplementary material, which is available to authorized users.

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Section: Introductionmentioning

confidence: 99%

Strategies to customize responsible gambling messages: a review and focus group study

et al. 2018

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Análisis metodológico para la mejora de la comunicación en salud de los operadores de juegos: estudio de la iniciativa JuegosONCE.es

Mejías Martínez,

Cuesta Díaz

2023

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Una estrategia efectiva de Juego Responsable idealmente busca provocar cambios directos en los comportamientos/creencias del jugador. Incluso las pequeñas mejoras en la eficacia de la comunicación de dichos mensajes pueden tener grandes impactos posteriores. En este sentido, los mensajes de prevención son una de las estrategias de salud pública más utilizadas para reducir los daños causados por el juego patológico. A través de dos estudios este trabajo tiene como objetivos analizar desde diferentes campos los factores que más influyen en la efectividad de los correos electrónicos en materia de comunicación en salud para optimizar su eficacia. Para ello se utilizará el caso de estudio de la iniciativa del portal JuegosOnce.es con los correos que dicho operador manda a los usuarios que sobrepasan un límite de gasto de forma recurrente (Estudio 1). Los resultados obtenidos permiten obtener los factores que tienen más impacto en la efectividad de las comunicaciones en materia de Juego Responsable para, a continuación, proponer una mejora en dichos correos que es testada en una prueba de concepto (Estudio 2). Los resultados permiten establecer unas directrices a raíz de conocer el insight del consumidor para producir mensajes que promuevan un cambio en la conducta del consumidor y permitan obtener el máximo beneficio de las políticas de juego responsable. Estas directrices pueden ser clave en el diseño de futuras campañas con un contenido y forma más optimizados según la evidencia científica.

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Could EGM player-tracking systems help link gamblers to treatment services in Australia: a thematic analysis of counsellor and community educators’ perspectives

Cited by 2 publications

References 53 publications

Strategies to customize responsible gambling messages: a review and focus group study

Strategies to customize responsible gambling messages: a review and focus group study

Análisis metodológico para la mejora de la comunicación en salud de los operadores de juegos: estudio de la iniciativa JuegosONCE.es

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