PALSER, B. F., PHILIPSON, W. R. & PHILIPSON, M. N., 1989. Development of ovule, megagametophyte and early endosperm in Rhododendron L. (Ericaceae). Complete development of ovule, megagametophyte and early endosperm is compared for 15 species (almost complete for four additional species) representing all subgenera and most sections of Rhododendron. In all the ovule is anatropous, unitegmic, tenuinucellate with the lateral and micropylar nucellus disintegrating completely. The integument has a tanniniferous epidermis, starch around egg apparatus and micropyle, an endothelium and hypostase. Differences occur in time of closure of the micropyle and its final length, total proportion of ovule occupied by gametophyte and by formation of ovule tails only in section Vireya. Megagametophyte development follows the Polygonum pattern in all species. A single archesporial cell becomes the megaspore mother cell directly, and the chalazal spore of a linear tetrad functions. Between the eight‐nucleate stage and maturity the micropylar end of the gametophyte elongates into the micropyle. Starch is characteristically present in the mature central cell. The pollen tube penetrates porogamously and double fertilization is rapid. Endosperm development starts promptly and is cellular, first forming a linear row of four cells. The zygote elongates slightly but does not divide during the stages followed. Differences may occur in time of enlargement, orientation of some mitoses, some cellular characteristics, amount of starch present and final size of megagametophyte. Rare abnormalities occur.