A new U (1) "dark" gauge group coupled to the Standard Model (SM) via the kinetic mixing portal provides a natural dark matter candidate in the form of the Higgs field, h d , responsible for generating the mass of the dark photon, γ d . We show that the condition m h d ≤ mγ d , together with smallness of the kinetic mixing parameter, , and/or dark gauge coupling, g d , leads the dark Higgs to be sufficiently metastable to constitute dark matter. We analyze the Universe's thermal history and show that both freeze-in, SM → {γ d , h d }, and freeze-out, {γ d , h d } → SM, processes can lead to viable dark Higgs dark matter with a sub-GeV mass and a kinetic mixing parameter in the range 10 −13 10 −6 . Observable signals in astrophysics and cosmology include modifications to primordial elemental abundances, altered energetics of supernovae explosions, dark Higgs decays in the late Universe, and dark matter self-interactions.