Correlation Between the Environmental Knowledge, Environmental Attitude, and Behavioral Intention of Tourists for Ecotourism in China

Abstract

Abstract. Due to the popularity of recreation and entertainment activities, the concept of ecotourism is getting popular in recent years. The research targets in this study include tourists to the Wuyi Mountain Duanyuan Ecological Tourism Zone, China. The convenience sampling approach is used in this study and a total of 500 questionnaire copies are dispatched. There are 372 valid questionnaire copies returned and the rate of response is 74%. The results of this study indicate that 1.there is a positive correlation between the environmental knowledge and the environmental attitude, 2.there is a positive correlation between the environmental attitude and the environmental behavior, and 3.there is a positive correlation between the environmental knowledge and the environmental behavior. Finally, recommendations are proposed based on the research results and expected to be beneficial for culturing common people's environmental literacy, correct environmental attitude, environmental and ecological caring, and fulfillment of environmental behaviors.

The effect of problem-based learning and naturalist intelligence on students' understanding of environmental conservation

“…However, the finding is different from the results of the study by Wirdianti, Komala, & Miarsyah (2019) According to them, there is a relationship between NI and students' pro-environmental behavior (PEB). Although the variables studied are related to the psychomotor domain, but PEB and UEC have links to environmental knowledge (Duan & Sheng, 2018;Zheng et al, 2018). When NI is related to PEB, it is certain that NI is also related to environmental knowledge, because knowledge can be a predictor of behavior (Ajzen, Joyce, Sheikh, & Cote, 2011).…”

“…Environmental concern is a major factor influencing environmental behavior (Pagiaslis & Krontalis, 2014). Furthermore, environmental behavior is significantly correlated with environmental knowledge (Zheng, Xu, Kong, Deng, & Lin, 2018). In this regard, education have a significant impact on one's environmental knowledge level (Ergen & Ergen, 2011;Erhabor & Don, 2016).…”

Attitude as a Mediator between Sustainable Behaviour and Sustainable Knowledge: An Approximation through a Case Study in the Dominican Republic

“…Lian et al (2014) proposed that an attitude was an individual's internal intention towards an objective object and was the origin and preparation for a behaviour. Therefore, an attitude is a complex type of psychological process that includes the tendency to perception, emotion and behaviours and has lasting and consistent characteristics (Zheng et al 2018).…”

“…It is the way a person behaves in a certain situation or in general. Individual behaviours studied in psychology indicate that individual activities can be observed or measured by instruments in a narrow sense of explanation (Zheng et al 2018). From a generalised definition, they include not only explicit activities that can be directly observed or measured, but also internal psychological processes that can be predicted indirectly.…”

Jakarta's Tourism Competitiveness: An Environmental Perspective

“…According to [8], there is a positive correlation between environmental knowledge and environmental attitude. There is a positive correlation between environmental attitude and environmental behavior and a positive correlation between environmental knowledge and environmental behavior.…”