2017
DOI: 10.1609/aaai.v31i1.10483
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Correlated Cascades: Compete or Cooperate

Abstract: In real world social networks, there are multiple cascades which are rarely independent. They usually compete or cooperate with each other. Motivated by the reinforcement theory in sociology we leverage the fact that adoption of a user to any behavior is modeled by the aggregation of behaviors of its neighbors. We use a multidimensional marked Hawkes process to model users product adoption and consequently spread of cascades in social networks. The resulting inference problem is proved to be convex and is solv… Show more

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Cited by 19 publications
(7 citation statements)
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“…We evaluate OMM on two tasks: predicting attention market share and exposing relationships between online items. For the predictive task, OMM outperforms the current state of the art in market share modeling (Correlated Cascades (Zarezade et al 2017) and Competing Products (Valera and Gomez-Rodriguez 2015)) and predictive baselines on both datasets. For the second task, we leverage the OMM to expose the relations between opinions on the two platforms.…”
Section: Introductionmentioning
confidence: 92%
See 3 more Smart Citations
“…We evaluate OMM on two tasks: predicting attention market share and exposing relationships between online items. For the predictive task, OMM outperforms the current state of the art in market share modeling (Correlated Cascades (Zarezade et al 2017) and Competing Products (Valera and Gomez-Rodriguez 2015)) and predictive baselines on both datasets. For the second task, we leverage the OMM to expose the relations between opinions on the two platforms.…”
Section: Introductionmentioning
confidence: 92%
“…We set N p i (t) to be the number of opinionated posts conveying opinion i on platform p on time t, and λ p i (t) to be its conditional intensity. Using the notion of limited attention (Zarezade et al 2017), we relate λ p i (t) to λ p (t) in Eq. ( 5) by introducing the market share s p i (t) ∈ [0, 1] as the fraction of opinion i posts on platform p. That is,…”
Section: The Omm Modelmentioning
confidence: 99%
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“…While significant work has focused on predicting individual cascades, less attention has been invested in predicting the popularity of a group of cascades. For example, several works predict the aggregate volume of user activities on Twitter via Hawkes processes that model the events around a group of cascades (Valera and Gomez-Rodriguez, 2015 ; Zarezade et al, 2017 ). Theoretical models that capture the spread of social-influence when a group of competitive cascades evolve over a network have also been proposed (He et al, 2012 ; Lu et al, 2015 ).…”
Section: Introductionmentioning
confidence: 99%