Correction to: Natural born cynics? The role of personality characteristics in consumer skepticism of corporate social responsibility behaviors

Moscato, Derek; Hopp, Toby

doi:10.1057/s41299-018-0060-9

Cited by 3 publications

(2 citation statements)

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“…Little is known about consumers’ perceptions of in-store clothing donation sites as components of CSR campaigns. A better understanding of factors that affect consumers’ perceptions of the genuineness of firms’ social involvement (Moscato and Hopp, 2019; Rim and Kim, 2016; Skarmeas and Leonidou, 2013) can help increase the effectiveness of CSR marketing campaigns.…”

Section: Literature Reviewmentioning

confidence: 99%

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Childs

Woo

Kim

2019

JPBM

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Purpose Corporate social responsibility (CSR) campaigns have become increasingly popular among fashion apparel brands to reduce environmental impacts of their operations and position themselves as sustainable. In light of attribution theory, this paper aims to investigate how aspects of a CSR campaign affect consumers’ perceptions of brand authenticity, brand attitudes and CSR attitudes. Design/methodology/approach This research is based on a 2 (brand image: sustainable vs disposable brand) × 2 (message source: brand website vs news article) between-subjects experimental design with random assignment to conditions and manipulation checks. Findings When exposed to messages about CSR campaigns, consumers have more favorable perceptions of brand authenticity, brand attitudes and CSR attitudes for a sustainable brand than for a disposable brand, particularly when consumers view information about a CSR campaign on the brand’s website. However, this is not true for disposable brands when CSR campaigns are promoted through a news source. Practical implications Sustainable brands can derive benefits by strategically partnering with causes through CSR campaigns, particularly when their campaigns are promoted through their brand’s website (vs news source). However, brands that offer disposable products (e.g. fast fashion brands) should exercise caution when implementing these campaigns; CSR campaigns may confuse customers as they do not align with the everyday practices of disposable brands. Originality/value As the apparel industry faces increased scrutiny for negative impacts on the environment, this study helps to understand whether customers perceive CSR campaigns as trustworthy and authentic, or as ploys aimed at creating more positive brand images.

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Section: Literature Reviewmentioning

confidence: 99%

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Childs

Woo

Kim

2019

JPBM

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“…Giarlo () demonstrate skepticism, characterized as a multidimensional learning structure identified with influence endeavors and predicated on a trust or intellectual power relationship, plays a pivotal job inside data science, and explicitly inside research on human‐data conduct. There is a solid sign, rising up out of research in a few trains, that wariness is a multidimensional develop (Krajina & Karalić, ; Moscato & Hopp, ). In spite of the fact that the exploration skepticism by then, the agreement is by all accounts that there are somewhere in the range of two and four elements of skepticism (Lee, Hampton, & Jeyacheya, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Managing subjective well‐being of organic food consumers through sustainability orientation, environmental consciousness, and skepticism in Thailand: Mediating role of organic food consumption

Siriattakul

Thaiprayoon²,

Harakan

2019

World Food Policy

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Subjective well-being of consumers is turned out to be a modern and the most important issue for green marketers.World's food policy which is mostly revolving around consumption of organic food is also making well-being a center piece of all its discussions. This study has contributed by checking the impact of consumer sustainability orientation (CSO), skepticism and environmentally conscious purchase behavior (ECPB) on subjective well-being of consumers in mediating role of organic food consumption. A quantitative methodology was adopted in which questionnaires were filled by 314 respondents of Thailand. Survey results have revealed that CSO, skepticism and ECPB have a significant impact on subjective well-being of consumer and organic food consumption is also significantly mediating these relationships. No previous study has checked the mediating role of organic food consumption in Thailand's and respective variables' setting. This study can be beneficial for organic food industry as it can generate potential benefits for consumers. K E Y W O R D Sconsumer sustainability orientation, environmental consciousness, food policy, organic food consumption, skepticism, subjective well-being | 93 SIRIATTAKUL eT AL.

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Can information and trust about organic food improve consumer's attitude toward buying in Thailand?

2020

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Thailand is gradually becoming an attractive market for organic food as tourists from different parts of the world try to experience unique food items. However, the attitude of local consumers toward buying organic food is not encouraging. Lack of information and trust on organic food procedures are probably the main factors influencing the local consumers. In this article, the role of information need, information seeking, and consumer’s trust on attitude toward buying organic food were studied. Moreover, this study also checked the moderating role of price barrier in given relationships which was not previously discussed in literature. Data, collected from 292 tourists and residents in Thailand through questionnaire and responses, were analyzed using confirmatory factor analysis and structural equation modeling. Results highlighted that all the three independent variables, information need, information seeking, and consumer’s trust, have significant impact on attitude toward buying organic food. Price barrier only proved as a significant moderator in the relationship between information need and consumer’s attitude toward buying organic food while it proved insignificant in other two relationships. This study also includes implications in industry, consumers, academia, and future research indications.

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Correction to: Natural born cynics? The role of personality characteristics in consumer skepticism of corporate social responsibility behaviors

Cited by 3 publications

References 0 publications

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Managing subjective well‐being of organic food consumers through sustainability orientation, environmental consciousness, and skepticism in Thailand: Mediating role of organic food consumption

Can information and trust about organic food improve consumer's attitude toward buying in Thailand?

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