“…In the most extreme cases, economic pressures on cost reduction have encouraged suppliers, usually in less developed countries, to cheat on fair practices to avoid costly changes and loss of competitiveness, fostering a general decrease in quality, innovation, as well as stakeholder trust and opportunities for long-term value creation (Lim, Phillips 2008;Maloni, Brown 2006). As a result, the risks of exposure to stakeholder criticisms of perceived social and environmental deficiencies have dramatically increased (Mamic 2005), thus setting the stage for engaging into sustainable practices aimed at managing and anticipating potential legitimacy threats due to misconducts along the value chain (Pepe 2007;Perrini, Russo 2008).…”