“…It is neither believed any longer that companies have a univocal and unidirectional instance, namely the exclusive maximization of shareholders value, nor that this orientation is the root of better financial performance. Some myths have therefore been discarded and replaced by the perception of firms' function in and focus on collective and environmental instances (Freeman & Parmar, 2017;Vurro, 2014;Salvioni & Astori, 2013;Campbell, 2007). The effectiveness of relationships with stakeholders and, generally, the implementation of social and environmental concerns, has led to an integrated concept of responsibility (Freeman et al, 2010;Salvioni & Bosetti, 2014).…”