Corporate social responsibility practices, involvement and challenges among hotels establishments in China

Abstract

With the rapid growth of the economy, China's hotel industry developed rapidly in recent years. Corporate social responsibility has become a hot topic in academic and industrial circles, which has attracted wide attention from all walks of life. The purpose of this study is to explore the CSR practices of hotel establishments in China. This study utilized statistical quantitative analysis method to analyze the data collected. The respondents of the study are the 436 employees of hotel establishments directly involved in CSR initiatives, including front-line employees, grass-roots managers, middle managers and senior managers. The percentage and weighted mean value are used to analyze the various indicators of CSR practices and involvement on CSR initiatives. The results show that all respondents confirm that their hotels not only actively implement CSR practices in environmental, charitable, social engagement and ethical labor, but also in CSR projects, practices and activities in the environment, volunteering activities and goodwill. The respondents agree that their hotels attached great importance to environmental protection, formulating various CSR projects and activities to help the community, focusing on raising public safety awareness and environmental awareness, caring for employees and paying attention to the needs of them. Respondents also confirm that they were involved in CSR projects and activities between the hotel and the community, partners and customers, and maintain a harmonious relationship with the community.