Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model

David, Prabu; Kline, Susan L.; Yang, Dan

doi:10.1207/s1532754xjprr1703_4

Cited by 338 publications

(229 citation statements)

References 32 publications

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“…Consumers associate certain expectations with the business entities (firms) that are operating in the society. When business firm's responses, in the form of CSR activities, exceed the consumers' expectations it affects consumer's overall evaluation of firm and its products (David, Kline, & Dai, 2005).…”

Section: Corporate Social Responsibility and Consumer Purchase Intentionmentioning

confidence: 99%

The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business

Mulaessa¹,

Hong²

2017

IJMS

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Corporate social responsibility (CSR) has demonstrated the positive influence on consumer attitudes and buying behaviors. However the questions worth investigating are "how different CSR types influence consumer purchase intention?" Also, how does firm's overall CSR lead to consumer purchase intention? The purpose of this investigation is to examine the intervening mechanism between CSR and consumer purchase intention. We expect consumer support for responsible business (CSRB) mediates the relationship between CSR and consumer purchase intention. We tested the hypotheses with data from dyad sample of 200 firms' representatives and consumers from apparel industry in China. The result supported the hypothesized relationships between CSR, CSRB, and consumer purchase intention. Findings of this study contribute to the CSR and consumer attitude research. This study also discusses the theoretical and practical implications of the findings.

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Section: Corporate Social Responsibility and Consumer Purchase Intentionmentioning

confidence: 99%

The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business

Mulaessa¹,

Hong²

2017

IJMS

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“…In their study, David et al described discretionary CSR practices as: "contributes resources to the arts and cultural programs in the community"; "contributes resources to raise social awareness of issues such as hunger and domestic violence"; "supports children and family issues, such as adoption and foster care"; and "supports public health programs" (David et al, 2005, p. 303). Many researchers argue that communicating an organization's CSR practices is critical for shaping stakeholders' views of CSR practices (David et al, 2005;Epstein & Roy, 2001;Kim, 2011;Maignan & Ferrell, 2001). Communication of CSR should focus mainly on establishing a linkage between an organization's image and its CSR practices.…”

Section: Public Relations and Corporate Social Responsibilitymentioning

confidence: 99%

The online presence of Turkish banks: Communicating the softer side of corporate identity

Özdora-Akşak

Atakan-Duman

2015

Public Relations Review

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a b s t r a c tThis study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities.

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“…Certain stakeholders are becoming increasingly sensitive to the role played by organizations in society so that growing importance is being attributed to the construct of corporate social responsibility (CSR) (Gray, Balmer 1998;Herremans et al 1993;Tucker, Melewar 2005), which has been demonstrated to play a pivotal role in creating (positive) attitudes in different stakeholder groups (e.g. Brammer, Millington 2005;David et al 2005;Schnietz, Epstein 2005).…”

Section: Conceptualizing the Multidimensional Constructmentioning

confidence: 99%

The constitution and effects of country images: Theory and measurement of a central target construct in international public relations and public diplomacy

Buhmann

2016

Studies in Communication Sciences

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Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model

Cited by 338 publications

References 32 publications

The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business

The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business

The online presence of Turkish banks: Communicating the softer side of corporate identity

The constitution and effects of country images: Theory and measurement of a central target construct in international public relations and public diplomacy

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