2021
DOI: 10.1007/s11277-021-08161-4
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Corporate Social Responsibility Performance-Evaluation Based on Analytic Hierarchy Process-Fuzzy Comprehensive Evaluation Model

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Cited by 17 publications
(13 citation statements)
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“…Except for the enterprisecustomer relationship dimension, which is at the satisfaction level, the other five dimensions are at the very satisfactory level, indicating that the role of the enterprise in life and the degree of influence after production suspension are low, reflecting the high risk of brand replacement. In the dissatisfaction level, the product dimension ranks first, but the product dimension has the largest weight among all factors, it shows that consumers still hope that the A sports brand can guarantee the quality of products, further reduce prices and provide more complete additional services [18][19][20][21][22][23][24].…”
Section: Analysis Of Resultsmentioning
confidence: 99%
“…Except for the enterprisecustomer relationship dimension, which is at the satisfaction level, the other five dimensions are at the very satisfactory level, indicating that the role of the enterprise in life and the degree of influence after production suspension are low, reflecting the high risk of brand replacement. In the dissatisfaction level, the product dimension ranks first, but the product dimension has the largest weight among all factors, it shows that consumers still hope that the A sports brand can guarantee the quality of products, further reduce prices and provide more complete additional services [18][19][20][21][22][23][24].…”
Section: Analysis Of Resultsmentioning
confidence: 99%
“…On the basis of content analysis method, Li et al (2021) combined analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method to evaluate the performance of CSR. Baofeng (2020) evaluated CSR based on the information disclosed in CSR report and annual report, and improve the robustness of CSR evaluation results by combining different single empowerment methods.…”
Section: Evaluation Methods Of Csr Riskmentioning
confidence: 99%
“…It is also possible to synthesize the comprehensive evaluation value of multiple methods to form a more objective comprehensive evaluation result. [19,20]. It compares the importance of two indicators one by one, and uses a certain quantitative method to assign a certain weight to the indicators.…”
Section: Calculate the Combined Value Of Performancementioning
confidence: 99%