Analysis of the Influencing Factors of Urban Sports Brand Sales Volume Based on AHP

Abstract

In order to evaluate the brand image and help enterprises to build an ideal brand image, the influence factors of urban sports brand sales volume based on AHP are studied. The article takes the A sports brand as the research object, selects six dimensions including product dimension, enterprise dimension, and service image dimension, establishes a brand image evaluation model, and uses the AHP to study the A sports brand image. The experimental results show that: it is found that the overall evaluation value of A sports brand image is 81.153 points, which is rated as very satisfactory, it is proven that the research gives relevant recommendations for maintaining and developing brand image.

The Influence of Visual Features in Product Images on Sales Volume: A Machine Learning Approach to Extract Color and Deep Learning Super Sampling Features

“…An exploration into this interplay not only straddles the realms of marketing and consumer behavior but also bears significant socioeconomic implications [9,10]. Through rigorous scrutiny of the nexus between image attributes and sales, invaluable insights into consumer predilections and purchasing patterns can be gleaned, furnishing a robust foundation to refine marketing strategies and render product designs more enticing [11][12][13][14]. This discourse further stimulates technological and theoretical advancements in corollary domains like visual marketing and artificial intelligence [15,16].…”