Corporate Social Responsibility in the UK Creative Industries: Building the Missing Link

Lorenz, Paula-Marie; Moutchnik, Alexander

doi:10.1007/s00550-016-0405-8

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…The transition to a knowledge economy or creative economy (Florida, 2005) continues to be debated in Russia. This paradigm shift is changing as a management model of organizations and the quality of the internal environment, the nature of the activities of their employees and the methods of communication with new members of the knowledge economy (Amabile & Mukti, 2008;Brem, Puente-Dıaz, & Agogue, 2017;Isaksen & Ekvall, 2010;Lorenz & Moutchnik, 2016).…”

Section: The Impact Of Technological Breakthrough In the Communicationmentioning

confidence: 99%

Communications Behavior Of Russian Youth As A Target Audience

Glagoleva¹

2019

The European Proceedings of Social and Behavioural Sciences

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The study of youth audience has been actualized in Russia. Such researches are conducted in the context of the worldview of young consumers and their behavior on media platforms. We combined both approaches in order to determine the communication behavior of youth consumer of educational services and the possible recommendations for a communication strategy to promote the university. The aim of our research was to determine the evaluation of the reputation of the Russian university brand by the target audience, the strengths and weaknesses of the education by point of view of the students and the description of the priority of communicative models of information consumption. In December 2016 the authors conducted a survey of the bachelor and master's degree students of the Institute of World Economy and Business of People Friendship University of Russia (RUDN University). The questionnaire consisted of several informative modules, including priority distribution channels of information, the type of content consumed, the dominant interest groups, etc. The results of the survey made it possible to assess the effectiveness of using various dissemination channels for this target audience, the priority of information content, and the idea about the compliance of a media channel to the needs of the audience.At the result of the study there was started the development of corporate communication strategy to improve the organization's reputation in the specific target audience -an audience of consumers of educational products.

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Section: The Impact Of Technological Breakthrough In the Communicationmentioning

confidence: 99%

Communications Behavior Of Russian Youth As A Target Audience

Glagoleva¹

2019

The European Proceedings of Social and Behavioural Sciences

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“…It should also be noted a number of modern theories built on the initiative and practical participation of the municipalities themselves in ensuring sustainable harmonious development ( The researches of economists and financiers of various countries are devoted to the search for modern mechanisms of "creative economy", "participation economy", and ensuring sustainable development of the territories. Accordingly, as relevant, we can emphasize such issues as: support of local entrepreneurship in times of crisis (Balomenou Chrysanthi, Maliari Marianthi 2015 [9]); support of agricultural producers (Ignacio de los Ríos-Carmenado 2014 [10]); sustainable development of the territory as a result of supporting entrepreneurial initiatives (Ionela Gavrila-Paven 2014 [11]); the role of educational institutions in sustainable development (M. John Plodinec 2014 12]); construction of a regional development strategy (Daniela Antonescu 2014 [13]); development of national credit cooperation (Tarcisio Pedro Da Silva 2017 [14]), credit cooperation in the field of energy technologies (Sarah M. Jordaan, Elizabeth Romo-Rabago 2017 [15]); interaction of regional and local authorities in creating conditions for sustainable development of the territory (Elena Sibirskaya 2015 [16]) and etc. Analyzing the perspectives and models for the development of the national and subnational level, Russian economists note the need for further transformation of the Russian economy (N.Sabitova, N.Ivanova [1,3]), building a model for managing the economic system based on selforganization and horizontal interaction of market subjects as the basis of development (A.Gershanok, E.Malyshev [5]).…”

Section: The Concept Of Sustainable Development and Its Institutionalmentioning

confidence: 99%

Sustainable development of municipalities: financial assurance infrastructure

et al. 2018

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In the conditions of modern challenges, the issues of infrastructure support for the sustainable development of territories of all levels and, above all, their primary basis -municipal formations, acquire special significance. The research is based on the hypothesis of the relationship between the quality of infrastructure provision of municipalities, including their budgetary and managerial potential, and the sustainable social and economic development of the territory. Accordingly, the authors consider models of interaction between all subjects of economic and social ties of territorial formation, their innovative component and the nature of inclusion in the ensuring of sustainable development of municipalities. The recommendations on the formation of the financial security infrastructure with a view to ensure sustainable development of municipalities are also presented.

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Corporate Social Responsibility in the UK Creative Industries: Building the Missing Link

Cited by 2 publications

References 7 publications

Communications Behavior Of Russian Youth As A Target Audience

Communications Behavior Of Russian Youth As A Target Audience

Sustainable development of municipalities: financial assurance infrastructure

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