Corporate Social Responsibility in Social Media Environment

Pavlíček, Antonín; Doucek, Petr

doi:10.1007/978-3-319-24315-3_33

Cited by 8 publications

(9 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Transparency is one of the facets of corporate social responsibilities (CSR) at the organisational level that is intended to drive growth in enterprise performance and productivity [ 9 , 10 ]. Social transparency is used at the individual level to promote situational awareness, communication, and cooperation between staff and team members [ 11 ].…”

Section: Introductionmentioning

confidence: 99%

Online social transparency in enterprise information systems: a risk assessment method

et al. 2021

View full text Add to dashboard Cite

Teleworking refers to the utilization of information and communication technologies for work done outside the workplace. The Covid-19 crisis led to increased utilisation of social networking tools within enterprises, especially when working remotely. The aim of their use is often to improve situational awareness, coordination, and collaboration amongst employees. Online social transparency, typically done through social networks or enterprise social software, refers to the voluntary sharing of personal and contextual information such as those relating to their own and team status, intentions, motivation, capabilities, goal priorities besides updates on the physical and social context, with other colleagues. An ad-hoc practice of social transparency can introduce risks such as information overload, social loafing and peer pressure. Despite recognising its adverse effects, there is a lack of systematic methods that identify and assess the risks of online social transparency. In this paper, we present a method to identify and evaluate these within enterprises. We present the method’s workflow, stakeholders, the novel artefacts and techniques devised to use and the outcomes to produce. We evaluate our proposed method by applying it in a real organisational context and assess applicability, efficiency, and effectiveness in identifying risks and supporting managers in risk assessment. The results showed that the method gives a framework of thinking and analysis and helps recognize and identify risks in a specialized manner.

show abstract

Section: Introductionmentioning

confidence: 99%

Online social transparency in enterprise information systems: a risk assessment method

et al. 2021

View full text Add to dashboard Cite

show abstract

“…Failure to do so may provoke criticism from stakeholders (Illia et al, 2013;Morsing et al, 2008). In this sense, social networks have provided many opportunities to interact with stakeholders (Aced-Toledano & Lalueza, 2018;DiStaso et al, 2011), as they allow companies and users to share their concerns and express their feelings and opinions (Pavlíček & Doucek, 2015). Additionally, companies have the opportunity to obtain valuable information about the expectations or Rangel-Pérez, C., Monfort, A.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic

Rangel

Monfort

Miquel-Segarra

2022

Communication & Society

View full text Add to dashboard Cite

Studies of corporate communication and intangible management are especially interested in knowing how to establish a proper dialogue with stakeholders to integrate their concerns into internal management and to be able to have greater corporate legitimacy. The lockdown and the following months of the pandemic allow to know if the firms have succeeded in applying the principles of corporate communication and if there have been new strategies that should be known in future crises. This research wants to know what topics and contents have been communicated by the companies to promote dialogue and to detect if their strategies have influenced their audiences by promoting engagement. To this end, the behavior on Twitter of the 27 IBEX35 companies with verified corporate accounts has been analyzed using statistical methods. The results show that companies have communicated more and have generated more engagement than before the pandemic. It is also observed that they have increased their efforts to publish specific content for each stakeholder group. Finally, the results indicate that the topics most communicated were not the ones that generated the most engagement, which shows that despite the interest in dialoguing with stakeholders, companies are not able to communicate what is of real interest to their audiences. The study presents practical implications and discussions with the previous literature on online communication management and stakeholder dialogue.

show abstract

“…Social media allows users and organizations to share whatever they wish, as well as to express their feelings and opinions on different issues (Pavlíček;Doucek, 2015). This approach offers enterprises an ideal opportunity to use social media to collect useful information but also to understand the ethical expectations and responsibilities that their audiences demand from them.…”

Section: Csr Communication Scenarios In Social Mediamentioning

confidence: 99%

Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter

Monfort

García

Vázquez

2019

EPI

View full text Add to dashboard Cite

Social networks are an opportunity to foster and strengthen dialogue between companies and their audiences and also to integrate social expectations into their corporate social responsibility (CSR) strategies. This research analyses communication on CSR on Twitter and its main objectives are: 1) to analyze if there are CSR concepts which can lead the conversation among Twitter users and companies when discourse is limited to CSR related concepts; and 2) to detect those concepts which might create engagement (underlying conversations) between companies and Twitter users. Our research is focused on insurance companies included in the Dow Jones Sustainability Indices (DJSI). The methodology used is qualitative and the sample comprises more than 8,500 tweets which include a set of keywords related to CSR, that were published by the companies in the sample and/or mentioned those companies. The results show that industry-related words, financial performance messages and the local activities of the company are opportunities to spread the CSR commitment. We concluded that communication is scarce between companies and users related to CSR. In general, companies and users shared interests, but these were not related to a real conversation about CSR and sustainability.

show abstract

Corporate Social Responsibility in Social Media Environment

Cited by 8 publications

References 6 publications

Online social transparency in enterprise information systems: a risk assessment method

Online social transparency in enterprise information systems: a risk assessment method

Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic

Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter

Contact Info

Product

Resources

About