Corporate social responsibility in emerging and developing economies in Central and Eastern Europe – a measurement model from the stakeholder theory perspective

Andreea-Daniela, Gangone; Ganescu, Mariana-Cristina

doi:10.1080/1331677x.2014.967535

Cited by 18 publications

(15 citation statements)

References 42 publications

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“…Moreover, very little is currently known about the nature of the relationship between perceptual corporate sustainability and consumer responses within the particular socio-cultural and economic context of developing countries (Chomvilailuk & Butcher, 2016;Fatma & Rahman, 2016), especially those from Central and Eastern Europe (Gangone & Gănescu, 2014;Moisescu, 2017;Pop & Dabija, 2014).…”

Section: Introductionmentioning

confidence: 99%

From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country

Moisescu

2018

Economic Research-Ekonomska Istraživanja

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The purpose of this paper is to investigate the impact of customerbased perceptual corporate sustainability on customer loyalty in a comparative manner, in four important industries (mobile telecommunications services, retail banking services, dairy products and personal care products) in a developing country. A consumer survey was implemented among a sample of 1464 consumers from the urban area of a developing European country. Our research reveals that customer-based perceptual corporate sustainability significantly and positively impacts customer loyalty in all investigated industries, with a stronger impact in retail banking services and a lower one in the case of personal care products. The research identifies those perceptual corporate sustainability dimensions which significantly impact customer loyalty and on which companies should focus within their marketing communication in order to increase customer loyalty. The paper brings relevant multi-sectorial insights, filling a regional knowledge gap, in the particular socio-cultural and economic context of a developing country, and thinking forward the general theoretical knowledge regarding the relationship between customer loyalty and perceptual corporate sustainability as complex constructs. Moreover, by using a quasi-exhaustive manner to conceptualise corporate sustainability, this paper complements previous research on the topic, in which corporate sustainability was constructed narrowly, within limited conceptual frameworks.

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Section: Introductionmentioning

confidence: 99%

From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country

Moisescu

2018

Economic Research-Ekonomska Istraživanja

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“…Based on stakeholder theory,"CSR is the financial or non-financial, direct or indirect degree of empathy shown by an organisation in relation to stakeholders during the organisation"s activity. From this perspective, we believe that identifying stakeholders and identifying their commitment to corporate social responsibility are fundamental" (Gangone and Ganescu, 2014). The complexity of the corporate social responsibility concept justifies identifying its six facets (Gangone, 2014, pp.…”

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confidence: 99%

A Model of Socially Responsible Organizational Culture

Ganescu

Gangone

2017

Studia Universitatis „Vasile Goldis” Arad – Economics Series

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While scholarly literature abounds with research on organizational culture and CSR, this study adds knowledge to the field, redefining a new concept: that of socially responsible organizational culture. In our opinion, socially responsible organizational culture encompasses all the values, beliefs, norms and strategies that facilitate, direct, operate and develop the relations between organization and stakeholders in order to harmonize these relationships and increase economic, social and environmental performance. This paper creates a conceptual model of socially responsible organizational culture and presents a methodology for evaluating socially responsible organizational culture in the EU Member States. Results show significant variations between states, explained by differences in national culture, attitude and focus on CSR actions.

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“…The majority of the studies dedicated to family involvement were conducted in the context of well-developed Western economies, and not the Eastern-European market. Eastern European family firms are particularly relevant to answering the research questions relating to stakeholder management due to their economic development where the corporate social responsibility is being integrated into their strategies [21] and the fact that due to political restrictions they had a specific stakeholder which was the state 'forcing' specific business behaviors [22].…”

Section: Introductionmentioning

confidence: 99%

Difficulties in Building Relationships with External Stakeholders: A Family-Firm Perspective

Sadkowska

2018

Sustainability

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Currently, there is a growing number of businesses which organize their operations in the form of projects. One of the key success factors in the area of project management is building successful relationships with project stakeholders. Using stakeholder theory perspective and looking through the lens of family involvement, the study addresses two research questions: 1. how do family firms perceive the difficulty in building relationships with external stakeholders compared to other project management difficulties; 2. does organizing work in the form of projects redefine the significance of family involvement in the difficulties of building relationships with external stakeholders. To answer these questions, 154 Polish family-owned enterprises, considered as representatives of Eastern European emerging economies, were surveyed. The results indicate that family involvement strongly influences the difficulties in building relationships with external stakeholders, but only in those companies which at the time of the survey were not managing projects. In the firms employing project management practices, only the factor related to increasing the number of employees had a facilitating effect on the studied phenomenon. On the contrary, in the case of family firms not managing projects, the growth in the number of employees increased the difficulty in building relationships with external stakeholders. The findings add to the research on the role of family involvement in building relationships with a firm’s external stakeholders.

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Corporate social responsibility in emerging and developing economies in Central and Eastern Europe – a measurement model from the stakeholder theory perspective

Cited by 18 publications

References 42 publications

From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country

From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country

A Model of Socially Responsible Organizational Culture

Difficulties in Building Relationships with External Stakeholders: A Family-Firm Perspective

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