Strategic Marketing Issues in Emerging Markets 2018
DOI: 10.1007/978-981-10-6505-7_31
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Corporate Social Responsibility and Corporate Image Resurrection: Cases of Mining Firms in Odisha

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Cited by 2 publications
(3 citation statements)
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“…Equally, Aqueveque et al (2018) found that assessing CSR effectively may improve a company's image among a variety of external and internal stakeholders, including consumers, workers, the general public, financiers, and social and environmental activists. Similarly, Sindhi et al (2018) stated that with CSR, an organisation can maintain a good image, which is important for any company to separate itself from others while also assisting in the attainment and maintenance of desired diversity in this today's business environment. Hence, reviewing the literature stated above, this study offers the subsequent hypotheses: H1: A hotel's economic CSR positively influences the hotel's image.…”
Section: Csr and Hotel Imagementioning
confidence: 99%
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“…Equally, Aqueveque et al (2018) found that assessing CSR effectively may improve a company's image among a variety of external and internal stakeholders, including consumers, workers, the general public, financiers, and social and environmental activists. Similarly, Sindhi et al (2018) stated that with CSR, an organisation can maintain a good image, which is important for any company to separate itself from others while also assisting in the attainment and maintenance of desired diversity in this today's business environment. Hence, reviewing the literature stated above, this study offers the subsequent hypotheses: H1: A hotel's economic CSR positively influences the hotel's image.…”
Section: Csr and Hotel Imagementioning
confidence: 99%
“…Because of several economic, social, and environmental pressures, an increasing number of firms are presently developing their Corporate Social Responsibility (CSR) to deliver an indication to their different primary and secondary stakeholders such as shareholders, employees, investors, consumers, public authorities, and NGOs about their ethical business practices (Zatwarnicka-Madura et al, 2019). At present, CSR has become an effective organisational strategy to gain competitive benefit through the amended understanding of risks and opportunities (Sindhi et al, 2018). Concurrently, tourism businesses have been increasingly interested in CSR in the first decade of the twenty-first century, with many hotel corporations becoming highly involved in social and environmental activities (…”
mentioning
confidence: 99%
“…Since the 1950s, the emphasis has been on awareness and recognition of the need of companies' responsibility for society (1953)(1954)(1955)(1956)(1957)(1958)(1959)(1960)(1961)(1962)(1963)(1964)(1965)(1966)(1967), then to specific sectorial actions, such as combating pollution and racial discrimination (1968)(1969)(1970)(1971)(1972)(1973) and the integration of these actions in the current activities of companies (1974)(1975)(1976)(1977)(1978). In recent decades, social responsibility has become a strategic marketing tool, being one of the major determinants of company prestige and reputation (Sindhi, Padhi and Maurya, 2018). Company reputation is not only a decision-making criterion for consumers and the workforce, but also for business partners.…”
Section: Csrconceptual Frameworkmentioning
confidence: 99%