Convergent Study of The Effect of Online Advertising Design Using ASMR(Autonomous Sensory Meridian Response)

Sin, Min A; Yun, Jae Young

doi:10.17548/ksaf.2019.06.30.243

Cited by 3 publications

(3 citation statements)

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“…Such data, insofar as previous ASMR marketing literature is concerned, had not been registered and compared for academic purposes. While Labrecque (2020) and Anto nova (2019) focused on the theoretical implications of ASMR marketing, and Chae et al (2021), Lee & Chen (2021), Pham & Sun (2020), Sin & Yun (2019) and Lee (2019) concentrated on the most effective techniques to manufacture ASMR with marketing purposes, the data shared in this analysis sheds light on the interconnection between different brands and ASMR influencers as well as the expected results when sponsoring one of their videos by quantifiable data such as view count, likes, and comments.…”

Section: Discussionmentioning

confidence: 93%

“…Additionally, Bode (2019) maintains that ASMR can be used as a marketing tool to promote slow tourism-a kind of exploration that emphasizes self-awareness and local traditions-among young travelers, thanks to the inherently relaxed editing of these videos. An additional study by Sin & Yun (2019) showed that while distinct types of viewers react differently to visual and aural ASMR-based advertisements, moderate use of both elements helped viewers concentrate and focus on the information provided. In this same vein, Lee (2019) demonstrated that the technique used by ASMR creators advertising products-that is, talking directly through the camera to create a sensation of intimacy with the audience-enhances brand identity and auditory stimulation and thus the feeling a potential consumer has towards the service or product being offered.…”

Section: What Is Asmr and How Is It Linkedmentioning

confidence: 99%

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YouTube, the Attention Economy and Digital Audience Interest in Sponsored ASMR Videos

Ruiz

2022

TAJ

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Si bien el fenómeno de videos ASMR (siglas del inglés Autonomous Sensory Meridian Response) en YouTube ha tenido un aumento notable en México en los últimos años, los principales canales aún carecen de uso efectivo y continuo de estrategias y tácticas de marketing digital como se observa en los videos patrocinados, a diferencia de los canales más populares de otras latitudes, esencialmente angloparlantes. Mediante una revisión detallada en YouTube, este trabajo compara ambos materiales y argumenta que el mercado mexicano puede aprovechar las estrategias de marketing de sus contrapartes, con algunas modificaciones, para montarse a la economía de la atención, aquella en donde la cognición se plantea como un bien que puede ser monetizado. El análisis de ambos grupos de canales halló que, en general, aquellos perfiles administrados por creadores de ASMR mexicanos cuentan con menor calidad de producción, escaso conocimiento de conceptos básicos de marketing y menor frecuencia de publicación de videos en inglés, al contrario de los canales más populares a nivel internacional. En el texto se discuten estos hallazgos a la luz de los conceptos de marketing relativos al alcance, relevancia y resonancia, así como del constructo de la economía de la atención.

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Section: Discussionmentioning

confidence: 93%

Section: What Is Asmr and How Is It Linkedmentioning

confidence: 99%

YouTube, the Attention Economy and Digital Audience Interest in Sponsored ASMR Videos

Ruiz

2022

TAJ

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“…Accordingly, the burgeoning scholarship on South Korean ASMR culture has explored its interrelations with digital care and media consumption. These endeavors redefine ASMR as a genre of “need fulfillment video contents” analyze its consumption trends (Kang and Cho 2020); assess the uses of ASMR in online advertising (Sin and Yun 2019); identify the patterns and demographics of ASMR use (Kim and Lee 2018); offer a sociological netnography of the most popular Korean ASMRtists (Yuk et al 2018); assess the merits and limits of ASMR scholarship’s discussions of gender and sexuality (Kim 2018); and interpret the ASMR soundscape through Merleau Ponty’s phenomenological notions of perception (Chang et al 2016), among other interventions. Numerous existing studies on ASMR in South Korea focus on demystifying the “care” aspects of ASMR’s mainstream popularity and transmedia applications in adjacent capitalist forms such as advertising.…”

Section: Asmr and South Korean Digital Care Culturementioning

confidence: 99%

From Boyfriend to Boy’s Love: South Korean Male ASMRtists’ Performances of Digital Care

Lee

2021

Television & New Media

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YouTube-based ASMR (Autonomous Sensory Meridian Response) has become widely popular in South Korea as a readily accessible mode of self-care. However, ASMR scholarship in South Korea has largely overlooked a discussion of its engagement with gender norms. This essay fills the gap by analyzing South Korean male ASMRtists performing digital care through “boyfriend role plays” and “boy’s love (BL) role plays.” Probing into these examples from the perspective of digital gender, I argue that the ASMR’s haptic encounter has the potential to turn the ASMRtist, the audience, and the Internet itself into active performers rehearsing the possibility of subverting the offline society’s normative expectations of gender roles.

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Intelligent Advertising Design Strategy Based on Internet of Things Technology

Gai

2022

Wireless Communications and Mobile Computing

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With the rapid development of modern economy, the advertising industry is crucial to economic and social development, and information technology has made a significant contribution to the development. Outdoor advertising is not only an important part of a city’s image but also reflects the overall appearance of a city’s economy, politics, and culture. With the emergence of IoT technology, new advertising communication modes are constantly updated. The Internet of Things is at the forefront of information technology and provides a major impetus for the development of the advertising industry today. This paper studies the intelligent advertising design strategy based on the Internet of Things technology, which is a truly responsive advertising communication mode that serves the needs of the audience. Through multisensory interaction design, an effective interaction between people and advertisements can be formed. And it adopts a variety of crawling strategies to analyze the intelligent web advertisement crawler system to collect advertisement data in the Internet. The research results show that the repetition rate of advertisements captured by the best priority strategy is stable at around 25%, and the overall advertising information repetition rate is the lowest.

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Convergent Study of The Effect of Online Advertising Design Using ASMR(Autonomous Sensory Meridian Response)

Cited by 3 publications

References 0 publications

YouTube, the Attention Economy and Digital Audience Interest in Sponsored ASMR Videos

YouTube, the Attention Economy and Digital Audience Interest in Sponsored ASMR Videos

From Boyfriend to Boy’s Love: South Korean Male ASMRtists’ Performances of Digital Care

Intelligent Advertising Design Strategy Based on Internet of Things Technology

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