Intelligent Advertising Design Strategy Based on Internet of Things Technology

Abstract

With the rapid development of modern economy, the advertising industry is crucial to economic and social development, and information technology has made a significant contribution to the development. Outdoor advertising is not only an important part of a city’s image but also reflects the overall appearance of a city’s economy, politics, and culture. With the emergence of IoT technology, new advertising communication modes are constantly updated. The Internet of Things is at the forefront of information technology and provides a major impetus for the development of the advertising industry today. This paper studies the intelligent advertising design strategy based on the Internet of Things technology, which is a truly responsive advertising communication mode that serves the needs of the audience. Through multisensory interaction design, an effective interaction between people and advertisements can be formed. And it adopts a variety of crawling strategies to analyze the intelligent web advertisement crawler system to collect advertisement data in the Internet. The research results show that the repetition rate of advertisements captured by the best priority strategy is stable at around 25%, and the overall advertising information repetition rate is the lowest.

Virtual consumption: A review of digitalization's “green” credentials

“…Research on leveraging and capitalizing on the use of IoT data in advertising is already underway (e.g., Wei, 2022;Gai, 2022). But the evidence collected from the academic literature, from expert interviews and location visits suggests that, among other things, HEMS throws up a host of privacy and security issues, reliability concerns, forced lifestyle changes, the transparency and openness of the markets for such technology, the energy rebounds, and wasteful consumption, and the digital divide (Sovacool and Del Rio, 2020).…”