Conventions on Quality in the Fruit and Vegetables Sector : Results on the Organic Sector

Sylvander, Bertil

doi:10.17660/actahortic.1995.340.31

Cited by 9 publications

(14 citation statements)

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“…Most often this involves the use of excessively high doses of agro-chemicals especially pesticides which are sometimes used in cocktails with little regard for the safety of themselves, the consumers or even the environment (Okello and Swinton, 2010 How to Cite this Article: Acheampong conventional and non-conventional vegetables. Earlier consumer studies suggested similarly that trustworthy labels guaranteeing organic production were very important requirements for consumers to purchase organic foods (Trijp et al, 1997;Sylvander, 1995).The lack of knowledge about vegetables production practices especially the amounts and types of agro-chemicals used was very evident in this study. More than 70% of respondents had no idea of how vegetables were produced.…”

Section: Discussionmentioning

confidence: 72%

Consumers Behaviours and Attitudes towards Safe Vegetables Production in Ghana: A Case Study of the Cities of Kumasi and Cape Coast

Acheampong¹,

Braimah²,

Ankomah-Danso³

et al. 2012

SJAR

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ABSTRACT-Vegetables are either cultivated conventionally using a full complement of agrochemicals particularly pesticides or with very little or none or using only organic where they are said to be cultivated organically. In the developed economies these differences are acknowledged and attract different prices. In many developing countries such as Ghana, there are no clear cut differences between organic (safe) and inorganic vegetables. One hundred and ninety four consumers from two cities in Ghana were interviewed through structured questionnaires to ascertain their perceptions, purchasing behaviour and willingness to pay for safe vegetables. The results indicated that 55.2 % of consumers were unaware of safe/organic vegetables. Also majority of consumers (59.8%) purchased vegetables if they looked fresh. The ordinary vegetable consumer could not distinguish between safe (organic) and inorganic vegetables in the market. An Ordered Probit Model was used to assess the factors that would influence consumers' willingness to pay higher prices for safe vegetables. The model showed that labeling, visual appearance, freshness and availability had significant influences on consumers' willingness to pay higher prices for safe vegetables. The study provided valuable information on consumers' perceptions and willingness to pay a higher price for safe vegetables. We Therefore recommend the development and implementation of segregating indicators and separate distribution channels for organic and inorganic vegetables in Ghana.

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Section: Discussionmentioning

confidence: 72%

Consumers Behaviours and Attitudes towards Safe Vegetables Production in Ghana: A Case Study of the Cities of Kumasi and Cape Coast

Acheampong¹,

Braimah²,

Ankomah-Danso³

et al. 2012

SJAR

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“…Moreover, this form of distribution seems to constitute an important precondition for ensuring high market shares for organic products. A number of studies (Sylvander, 1995;Bugge and Wandel, 1995;CMA, 1996;Krämer et al, 1998;Menghi, 1997;) note that one of the most substantial barriers to the penetration of organic goods is that it is difficult for consumers to locate and identify organic commodities when only a few organic products are regularly on sale in supermarkets. While considerable parts of the European market for organic products suffer from insufficient supplies, the distribution of organic products in Europe is to an increasing extent being taken over by conventional distribution channels for sale in supermarkets.…”

Section: Sales Channelsmentioning

confidence: 99%

“…Other important attributes are environmental, animal welfare and quality attributes (CMA, 1996;von Alvensleben, 1998;Meier-Ploeger et al, 1996;Sylvander, 1995;Infood, 1997Infood, , 1998Land, 1998;Scan-Ad, 1998;Coopers and Lybrand Deloitte, 1992;Byrne et al, 1994;Huang, 1996;Huang et al, 1990;Jolly, 1991). Storstad and Bjørkhaug (2003) suggest that the pioneers of organic consumption were primarily motivated by environmental concerns, but that as food safety concerns increase, the demand for organic foods increases faster.…”

Section: Perception and Valuation Of Organic Attributesmentioning

confidence: 99%

The character of demand in mature organic food markets: Great Britain and Denmark compared

Jensen²,

et al. 2008

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“…According to Baker et al (2004), organic food markets where frequency of consumption is higher (such as the German market in Europe), consumers consider a greater number of information cues in their cognitive structures. Numerous authors suggest that, faced with impossibility of telling whether a product is organic just by looking at it, they rely on labels (Darby and Karni, 1973;Haest, 1990;Hack, 1995;Sylvander, 1995;Andersen and Philipsen, 1998;Giannakas, 2002;Wier and Calverley, 2002;Idda et al, 2008;Padel and Foster, 2005; among others). The presence of labels helps to convert credence characteristics into search characteristics.…”

Section: Research Hypothesesmentioning

confidence: 99%

Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food market

Barrena

Sánchez²

1970

Span. j. agric. res.

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Increasing saturation, maturity and globalisation in the agricultural goods market is forcing suppliers to innovate in order to sustain their business performance. One of the options open to them is to gain a deeper understanding of existing and potential customers in order to develop marketing strategies tailored to meet their priorities. This paper contributes to this option by identifying the food choice process for regular and occasional consumers of organic products. Consumer behaviour is modelling using the means-end chain method, which, as well as consumers' interest in product attributes also considers their knowledge of themselves and their personal involvement in the organic food choice process. The results show that the purchase choice between both consumer groups. For regular consumers the two main components in the final purchase choice are health and self-image. Therefore market positioning should pay attention to these personal consumer priorities in addtition to the product differentiating features. Break down the cognitive barriers that continue to hamper the development of this market.Additional key words: consumer behaviour, laddering interview, means-end chain, positioning, regular organic consumption. ResumenFrecuencia de consumo y cambios en los determinantes de la decisión de compra: de los atributos a los valores en el mercado de los alimentos ecológicos El creciente fenómeno de saturación, maduración y globalización de los mercados agroalimentarios, obliga a la oferta al diseño de innovadoras estrategias de actuación, con el fin de conseguir aceptables niveles de rentabilidad de sus negocios. Una de sus opciones potenciales es conocer en profundidad el comportamiento del actual y potencial comprador para adaptar las actuaciones comerciales a sus prioridades. Este trabajo, en este contexto, contribuye identificando el proceso de compra para compradores habituales y ocasionales de alimentos ecológicos. El análisis de dicho comportamiento del consumidor se realiza utilizando la metodología de Means-End Chain, que considera, además del interés por los atributos del producto, el conocimiento de sí mismos que tienen los compradores, y su implicación personal en el proceso de elección en alimentos ecológicos. Los resultados indican que las elecciones de compra difieren entre ambos grupos. Para los consumidores habituales los dos factores claves en la elección de compra son la salud y la buena valoración personal. Pueden, por lo tanto, estos aspectos de la persona ser utilizados tanto en el posicionamiento de mercado como en las actuaciones de diferenciación del producto, reduciendo las barreras del conocimiento que siguen limitando el desarrollo de este mercado.Palabras clave adicionales: cadena medio fin, comportamiento del consumidor, consumo habitual de alimentos ecológicos, entrevista laddering, posicionamiento.

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Conventions on Quality in the Fruit and Vegetables Sector : Results on the Organic Sector

Cited by 9 publications

References 0 publications

Consumers Behaviours and Attitudes towards Safe Vegetables Production in Ghana: A Case Study of the Cities of Kumasi and Cape Coast

Consumers Behaviours and Attitudes towards Safe Vegetables Production in Ghana: A Case Study of the Cities of Kumasi and Cape Coast

The character of demand in mature organic food markets: Great Britain and Denmark compared

Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food market

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