Controllability and resource dependence in automatic evaluation

‘Automatic’ evaluation? Strategic effects on affective priming

“…Target words, presentation parameters, and list of trials were the same as in Klauer and Teige-Mocigemba (2007;Study 1). Prime categories comprised two categories denoted as "shift primes" and two categories denoted as "non-shift primes".…”

“…Recently, Klauer and Teige-Mocigemba (2007;Study 1) showed that the assumption of partial autonomy does not hold for affective priming. Participants were able to strategically use prime information to modify their responses by preparing for a target of opposite valence although a short SOA of 275 ms and an 800 ms response-window impeded intentional processing of the prime.…”

“…Following Klauer & Teige-Mocigemba (2007), there were five experimental blocks of 48 prime-target pairs, 12 pairs for each prime category. In each block, shift primes were followed eight times by inconsistent targets and four times by consistent targets.…”

When the method makes a difference: Antagonistic effects on “automatic evaluations” as a function of task characteristics of the measure

“…Over the past decade, an accumulating body of research provided evidence that responseinterference (RI) rather than spreading activation may be the dominant mediator of priming effects in the BFP (e.g., De Houwer, Hermans, Rothermund, & Wentura, 2002;Gawronski, Deutsch, & Seidel, 2005b;Klauer & Musch, 2002;Klauer, Roßnagel, & Musch, 1997;Klauer & Teige-Mocigemba, 2007;Klinger, Burton, & Pitts, 2000;Wentura, 1999). To illustrate the RI mechanism, assume that a participant was instructed to respond with a right (left) hand key-press to positive (negative) target words.…”

Strategic modification of the evaluative priming effect does not reduce its sensitivity to uncontrolled evaluations

“…However, recent studies found that instructions can decrease (or increase) the priming effect (Degner, 2008;Klauer & Teige-Mocigemba, 2007;Teige-Mocigemba & Klauer, 2008). For instance, German participants in a study conducted by Teige-Mocigemba and Klauer (2008, Study 1) completed an EP procedure in which some primetarget pairs (Arab primes before positive targets and celebrities primes before negative targets) were presented more often than the other pairs (Arab-bad, celebrity-good).…”