‘Automatic’ evaluation? Strategic effects on affective priming

Teige‐Mocigemba, Sarah; Klauer, Karl Christoph

doi:10.1016/j.jesp.2008.04.004

Cited by 52 publications

(42 citation statements)

References 21 publications

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“…Rather, participants appeared to limit processing of primes that were likely to elicit conflict, supporting the strategic control model proposed by Gratton et al (1992). The current data also extend recent work by Klauer and Teige-Mocigemba (2007); (see also Teige-Mocigemba & Klauer, 2008), who reported that explicitly instructing participants to use the prime to prepare for an opposite-valence target, or paying participants for fast and accurate responses on incongruent trials, results in elimination of affective congruency effects. Our data show that participants can use probability information to develop such a strategy on their own (i.e., without being told), and provides evidence of the neurocognitive mechanisms through which this strategy affects behavior.…”

Section: Discussionsupporting

confidence: 88%

“…The behavioral data replicated previous findings (Klauer et al, 1997;Spruyt et al, 2007) indicating that the affective congruency effect increases along with the proportion of congruent trials. In a general sense, this pattern is difficult to reconcile with the view that the affective congruency effect stems from automatic activation of evaluative categories, in that such effects presumably would occur regardless of contextual factors like probability (cf., Spruyt et al, 2007) or processing strategies more generally (see Klauer & Teige-Mocigemba, 2007;Teige-Mocigemba & Klauer, 2008).…”

Section: Discussionmentioning

confidence: 99%

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Psychophysiological evidence of response conflict and strategic control of responses in affective priming

Bartholow

Riordan

Saults

et al. 2009

Journal of Experimental Social Psychology

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a b s t r a c tThis experiment investigated the role of conflict in the response and evaluative categorization systems in the affective congruency effect using event-related brain potentials (ERPs). Participants completed a primed evaluative decision task in which the proportion of congruent to incongruent trials was manipulated. The size of the affective congruency effect increased along with the proportion of congruent trials. ERP data identified the locus of this effect in the response system: the lateralized readiness potential (LRP) showed that preferential response activation occurred in motor cortex following prime onset, and the fronto-central N2 (conflict monitoring) component indicated that conflict occurred when the response activated by the prime differed from the target response, irrespective of the affective congruency of the prime and target. The extent of this conflict covaried with strategic processing of primes, as participants directed less attention to primes that were likely to elicit conflict. These data support a response conflict account of affective congruency effects in the evaluative decision task and indicate that strategic control of attention is important in determining the extent to which conflict occurs.

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Section: Discussionsupporting

confidence: 88%

Section: Discussionmentioning

confidence: 99%

Psychophysiological evidence of response conflict and strategic control of responses in affective priming

Bartholow

Riordan

Saults

et al. 2009

Journal of Experimental Social Psychology

View full text Add to dashboard Cite

show abstract

“…Other recent evidence shows that EP can be regulated through explicit instructions (Degner, 2009;Klauer & Teige-Mocigemba, 2007;Teige-Mocigemba & Klauer, 2008). A study by Freytag, Bluemke, and Fiedler (in press) revealed that EP is also sensitive to base ratedriven strategies in a paradigm called "pseudocontingencies" (cf.…”

Section: Discussionmentioning

confidence: 98%

On the adaptive flexibility of evaluative priming

2010

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If priming effects serve an adaptive function, they have to be both robust and flexible. In four experiments, we demonstrated regular evaluative-priming effects for relatively long stimulus-onset asynchronies, which can, however, be eliminated or reversed strategically. When participants responded to both primes and targets, rather than only to targets, the standard congruity effect disappeared. In Experiments 1a-1c, this result was regularly obtained, independently of the prime response (valence or gender classification) and the response mode (pronunciation or keystroke). In Experiment 2, we showed that once the default congruity effect was eliminated, strategicpriming effects reflected the statistical contingency between prime valence and target valence. Positive contingencies produced congruity, whereas negative contingencies produced equally strong incongruity effects. Altogether, these findings are consistent with an adaptive-cognitive perspective, which highlights the role of flexible strategic processes in working memory as opposed to fixed structures in semantic long-term memory or in the sensorimotor system.

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“…In contrast, Werner and Rothermund (2013) instructed participants to ignore the primes. This difference is potentially important as some reports attesting to the controllability of the evaluative priming effect have appeared recently in the literature (e.g., Teige-Mocigemba & Klauer, 2008;.…”

Section: Discussionmentioning

confidence: 99%

Attention please: Evaluative priming effects in a valent/non-valent categorisation task (reply to Werner & Rothermund, 2013)

Spruyt

2013

Cognition and Emotion

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‘Automatic’ evaluation? Strategic effects on affective priming

Cited by 52 publications

References 21 publications

Psychophysiological evidence of response conflict and strategic control of responses in affective priming

Psychophysiological evidence of response conflict and strategic control of responses in affective priming

On the adaptive flexibility of evaluative priming

Attention please: Evaluative priming effects in a valent/non-valent categorisation task (reply to Werner & Rothermund, 2013)

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