The direct effects of flow velocity on growth of juvenile American oysters Crassostrea virginica (Gmelin) were tested without confounding by indirect effects of vertical mixing by measuring growth inside pipes, varying average flow over five levels (0, 0.5, 2.5, 4, and 7 cm s‒1) at each of two food concentrations. Growth increased with food concentration and increased monotonically with flow velocity over all flows tested for both food treatments. In this experiment, food concentration and flow velocity acted independently in their effects on growth, with a multiplicative term (flux) not making any significant contribution beyond the independent, additive contributions of food and flow. Thus, the apparent positive response of growth in this active suspension‐feeder to external flux of food is best interpreted as a coincidental by‐product of the action of two separate responses to the terms that comprise flux.